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IHAVEANIDEA.ORG > ask jancy >  Low res imagery in a junior AD’s book?

Low res imagery in a junior AD’s book?


I’m currently working on my portfolio to submit to agencies for a AD position. I’m concerned about the quallity of my pieces. I use low res images downloaded from stock photograpy sites since I don’t have the capital to pay for them. When looking at a portfolio, is the quality of the work and image important or it dosen’t matter as long as the message gets across???
Thanks for your help.

intro Low res imagery in a junior ADs book?We look at junior books first and foremost for the quality of the thinking. If we see great ideas, smart strategic thinking and freshness, this can carry the day. As an art director, we’d need to see some real potential in your design, at least for some of your comps. Junior writer’s books could all be very rough comps and that wouldn’t matter. Demonstrating a good eye doesn’t require super-tight, expensive comps. Some of our best ideas have been presented to clients in very rough form, in fact. Theatre of the mind can be a better strategy, when trying to communicate an idea.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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