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Good CDs vs. great CDs


What’s the difference in your opinion between a good creative director and a fucking amazing creative director? This of course, from the perspective of a subordinate art director.

intro Good CDs vs. great CDsWe were just around several ‘fucking amazing’ creative directors, at the Clio awards in Miami. At one dinner we sat with Tracy Wong, Bob Scarpelli, Rick Boyko, Neil French and David Droga. Yeah, it was an interesting dinner. They’re all top of the top, and we’d say they have a few things in common: passion for great work that translates to very high standards; they’re all natural, charismatic leaders—a quality one is born with, not learned; they’re restless, curious, easily bored people who are always looking for a different way to solve a problem; they’re fun and funny, which translates to a positive work environment; and they’re outspoken people who always speak their minds. Risk takers who really don’t care if their beliefs get them in hot water. Rule breakers, eloquent speakers and persuasive with their clients. Talent nurturers who are generous with praise for their teams. Accept blame and give credit. They go to bat for the work and for their people. They have integrity. They’re honest. That covers some of the bases, at least. On a continuum, lesser CD’s start falling off where they don’t rank highly on one or more of those measures.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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