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When creative depts. need to hire…


When you need to hire in your creative department, do you put an ad in the paper? Do you just go through portfolios that have already been dropped off? Do you rely on referrals? Or do you use a creative recruitment agency?
Also, what is the best way to get a CD’s attention when phone calls and e-mails don’t seem to be working?

intro When creative depts. need to hire...Let’s start with your last question first. In earlier responses to similar questions, we’ve talked about how to get a CD’s attention. It’s hard. They’re days are already jam-packed so you need to be good to get them to take notice. A good stunt is welcome. Recently, someone who wanted to see us sent us a photograph each week for about six weeks. In each photo was a red box, presumably the person’s portfolio. Each week the red box got closer to Ogilvy. And finally it arrived, accompanied by its owner. Once we established that the person wasn’t a stalker we couldn’t wait to meet him/her and see what was in the box. Oh – and how about Alek who has been looking for a job and letting the whole world experience it with him on this site. This are brave and clever souls who just need to have portfolios as good as their stunts. (A great book is still your best chance.)

As for the rest of your questions, we never advertise in the newpaper. We spend a lot of time looking at portfolios. Referrals can be useful. At the very least, they get you in the door. We might use a recruiter if we’re looking for senior people, but not for juniors.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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