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Are CDs’ big salaries justified?


Do you think the large salaries that Creative Directors get are justified?

intro Are CDs big salaries justified?In the grand scheme of things, that’s an easy “no”—what a crazy world where teachers make so little and people who make ads make more than a lot of doctors we know. The other side of the arguement is, unless you’re a CD, you’ll never know the kind of stress endured on a daily basis. We wear 20 hats and live an absolutely insane lifestyle. There is a crisis almost daily, of what seems like massive proportions. A key creative leaves, a key client is about to leave, the rough cut on your best spot of the year just went down in flames, the director on your spot has just gone psycho, oh the list goes on and on. It’s a very, very tough job, deeply misunderstood by the vast majority. We had been group heads for 5 years before we became CD’s, thought it would be a natural transistion. HA! The skill set is completely different from any other creative job. And the only way to find out if you’ve got it, is to do it. We aren’t kept up at night wondering if we’re worth it.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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