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How much does education matter?


Dear Jancy, when hiring at an advertising agency, do they base position on education? Meaning the type of school you went to, the better your chances of getting a job. Out of all the colleges in ontario (GTA) which ones spit out the best advertisers? Also which schools in the GTA do most of your employees come from? Thanks, gr. 11 student

intro How much does education matter?The answer to your question so depends on which part of the industry you’re interested in. Creative directors care way more about the quality of the portfolio than they do about where it was developed. Lots of the creative folks we’ve known/hired over the years didn’t even come from schools. We’ve had plumbers and carpenters and teachers grow into excellent writers and, occasionally, art directors. At this moment, Humber and OCAD are the best Toronto schools for creative folks.

Account service people also come from a variety of backgrounds. It used to be that the better business schools (Western, Shulich, Queen’s) provided the majority of the people, but that’s changed too. University is important, but which school and which degree is more open than it used to be. None of the schools spit out great ad people. You learn that on the job. What ad agencies look for are intelligent and creative thinkers. These come from a whack of different places. Sorry – no easy answers.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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