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IHAVEANIDEA.ORG > ask jancy >  How do agencies perceive field marketing companies?

How do agencies perceive field marketing companies?


How do you get agencies to recognize (or even give time) to a Field Marketing company. Most FM agencies have creative capabilities and are far more cost effective.. Any thoughts? Thanks.

intro How do agencies perceive field marketing companies?Ad agencies often perceive such companies as problematic—they’ve got a piece of business from their client and they’re running off and creating an event or project that may not be done in harmony with the agency’s campaign for that same client. With a goal of making sure all efforts for a product have one brand voice, an FM agency interested in working with an ad agency would pitch accordingly; as a partner ready to help make a brand more vibrant.

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'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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