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IHAVEANIDEA.ORG > ask jancy >  Where is a creative director when you need one?

Where is a creative director when you need one?


Dear Jancy, I’ve been trying to get interviews with Toronto creative directors for weeks. The best I can do is seeing intermediate art directors and the odd group head. What the fuck?

intro Where is a creative director when you need one?Creative directors are human, too. Play their human side and succeed. A young art director told me he had his book on him when he walked past Paul Lavoie in his convertible, stopped at a light. He told me he almost tossed his book in Paul’s back seat, but lost his nerve. I told Paul about it later, and as I knew he would, he said he would have loved that. A guy who used to be in our accounting department wanted to break into writing. The creative director at the time wasn’t making time to talk to him about it. Finally, the writer wanna-be jumped into the creative director’s cab with him and showed him his work on the way to the CD’s appointment. He got the guy’s attention, and got a job. Now he’s a Group CD. Call a CD early or late, when they may answer their own phone. It’s very hard to say no to someone who’s begging for “just 10 minutes”. And do your homework. Know their work, throw in some flattering comments and Bob’s your uncle. P.S. Don’t underestimate the value of seeing all those AD’s and CW’s who are generous enough to give you their time. All feedback can be helpful, especially for the ripple effect it can have.)

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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