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Two to tango, but one to brainstorm


I get creative blocks when I work in groups, yet my CD swears by group brainstorming and my partner shares the same office, so I am never alone to think. Because of this I am blocked up 24/7. How can I change my brainstorming ways?

intro Two to tango, but one to brainstormWe’ve never been big on the group brainstorm thing, either. If you need to have some ‘alone time’, just go somewhere outside the office for coffee, whatever. Try working with your partner at home one day. If you have good ideas to show for it, your CD shouldn’t have a problem with it. Remember that being blocked is a way of life for most creatives—a constant barrier to overcome. (That little voice in your head that says “I’m a hack” is in everyone else’s head, too.) There are many tricks to getting unblocked, whether alone, with your partner or in a group. Fundamental truths: quantity leads to quality, and don’t self-edit because you’re afraid your idea may be stupid (it probably is and it may well spark an idea that’s actually good).

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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