| Wednesday, April 16. 2008 The 2.0 agency experiment
continues. Two months ago, we developed a new invoicing method with
some of our clients. The problem was like this: Billing by media percentage makes no sense
when media buying is no longer a necessity. Plus, charging by the hour
for ideation, research and development, or strategy is utterly
dysfunctional. First off, it’s not something you can predict (“How much
time will I need to come up with something good?”), nor is it something
you can manage (“Well, I was doing some research, but I was also
playing around and doing some reading…”). Projected budgets quickly
became delirious dreams, and time sheets mere approximations filled
with feelings of guilt and misinterpretations.
|
LATEST Comments
Tue, 24.06.2008 10:46
From #2 - Just one 's' in 'focused', not that it really matters. Informative article though - thanks!
Wed, 18.06.2008 11:32
There are both bad and good recruiters out there. A friend started this site that has a section on headhunters. You can [...]
Wed, 11.06.2008 10:33
I met with Heidi once. When she asked for my goals and aspirations, I told her I want to one day own my own shop. [...]
Wed, 11.06.2008 06:04
Ciara, Thanks for the long reply. I guess it was the tone of the article that generate all the fuss. I [...]
Tue, 10.06.2008 09:59
Chuck, I think that you may be under a misconception. I don't think it's fair to say that MOST agencies have an [...]