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ihaveanidea’s 2010 Annual Report thumbnail

ihaveanidea’s 2010 Annual Report

Amazing. I can’t believe 2010 is already over. And what a year it has been! The advertising industry went from “woe is us” to “wow, it’s us!” We laughed at the stupid feminine hygiene product-sounding “iPad”, but stopped laughing and started coveting once we got it in our hands on it, and we watched an ad god remove himself from his “Ivory Cottage” to live life on his own terms.

We at ihaveanidea did a little “on our own terms” living in 2010, branching out in different directions as we saw fit, not necessarily as how more traditional companies would do things. It made for a little bit of tightrope walking, a significant amount of faith and a whole truck load of adventure, but here we are, still standing on December 31st.


Schenck’s Take: The Light At The Top Of The World thumbnail

Schenck’s Take: The Light At The Top Of The World

t’s easy to get lulled into thinking that the future of advertising is digital. Make no mistake, digital is a runaway train and unless you crawled into a bomb shelter in 1972 and are just now sticking your head up into the light of day, you know this. You accept this. And if you do not, well, may I invite you to return to your little hidey-hole with your C-rations, kerosene lanterns and old Green Lantern comic books. The future of advertising? In every way, digital is the now.

But.


Schenck’s Take : Jay Z Decoded.  Gamechanger Or Da Vinci Code 2.0? thumbnail

Schenck’s Take : Jay Z Decoded. Gamechanger Or Da Vinci Code 2.0?

Recently, I was approached by a best-selling crime novelist to help him market his latest upcoming book. I was psyched. I’d never done a campaign for a novel before.

How cool would that be, I thought. Especially since this particular author was not your average, stuck-in-the-past jamoke that thinks all it takes to send a book to the top of the New York Times bestseller list are a couple of small space ads, a radio spot and maybe, if everyone is feeling atypically cutting edge that day, an online video trailer.


The environmentalists won. Now please go tell the environmentalists thumbnail

The environmentalists won. Now please go tell the environmentalists

The Green Screen has the mandate to review the best communication for green products and services every month.

Usually, there are about five to ten good pieces to talk about. But this month, I thought I’d make an exception, and talk about just one ad.

Not just any ad. An ad that introduced green to mainstream America.

I am speaking, of course, of the Audi ‘Green Police’ spot that debuted at this year’s Super Bowl.


Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen thumbnail

Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Marc Stoiber
Founder
Change
I know, it’s the beginning of January, and your bleary eyes are trying to focus on the new year. This ought to help snap you to attention.
As you know, Green Screen is a monthly article highlighting the best in communications for green and socially responsible clients. It includes everything from more traditional [...]


ihaveanidea’s 2009 Annual Report thumbnail

ihaveanidea’s 2009 Annual Report

When I first sat down to reflect on what the 2009 was like for us at ihaveanidea, my mind first went to the things we didn’t do. Global recession, economic downturn, financial nosedive, whatever you wish to call it, purse strings were firmly tightened all over the advertising industry, and ihaveanidea was no exception. This meant fewer trips to various world cities and less time hobnobbing with creative directors on their turf.


The Green Screen thumbnail

The Green Screen

Four years ago I turned my back on mainstream advertising and founded Change.

So much of what we do at my agency takes place ‘upstream’ from advertising (product design, operations, packaging, etc) that it’s easy to lose sight of the terrific innovation that’s happening within the green ad field.


Is social media hurting the environmental movement? thumbnail

Is social media hurting the environmental movement?

At a green brand conference this summer, I witnessed something incredible. It wasn’t the speakers, although they were inspiring in their own right. It was the audience that caught my eye. About 90% of them never looked at the stage – instead, they were rapid-typing the content of the speeches into their tweets or blog entries. I was impressed, thinking I was witnessing a glorious mass communication revolution.


Can perception save our reality? thumbnail

Can perception save our reality?

I attended a panel discussion on the adoption rate of sustainable actions in our society. The tone wasn’t pretty. One speaker – a university professor – made the point that our society was never going to change rapidly enough to avoid ecological catastrophe. He believed the only way people would really move on sustainability was at the point of a gun, through stringent legislation, or through education.


When Will it Click? thumbnail

When Will it Click?

How to Give Hot-Air Balloons to Clients, and other Lessons from the Click NY Conference.

It’s 1:40pm on a dreary October day. The ADC gallery is humming with activity. A small crowd of advertising professionals scarf down some decent NY Deli fare as they resettle into their seats to hear thoughts on the future of advertising; specifically, when will this whole digital vs. traditional battle come to a peaceful end.


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