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Meet Me Half Way — Day 9: Radio Silence thumbnail

Meet Me Half Way — Day 9: Radio Silence

This just in: We have lost contact yet again with the La Comunidad creatives in the Amazon.

With tropical storms, panther attacks and—so we’re told—walking piranhas, we’re getting a little nervous for their safety. That being said, they could also just be hiding in a tribal tent somewhere, getting tipsy and trying to come up with a plan so they never have to face the workload that waits for them.


Meet Me Half Way — Day 8: Marking our Territory thumbnail

Meet Me Half Way — Day 8: Marking our Territory

Yesterday, Chelsea and Mosca traveled into the depths of the rainforest, buried La Comunidad’s old logo and planted two celebratory plaques. It was painful, but mainly because they were digging for about 5 hours.


Meet Me Half Way — Day 7: A Wild Weekend thumbnail

Meet Me Half Way — Day 7: A Wild Weekend

La Comunidad’s brave creatives have made it successfully to Day 7. They might not have needed bravery to get them past yesterday’s challenge, but it was a challenging mission anyhow: explaining what “B-Day” means to a 10-year-old local native. They partied all night with a 10-year-old and chilled with an old chief. Something seems backwards here.


Meet Me Half Way — Day 6: Three-Way In A Single Day thumbnail

Meet Me Half Way — Day 6: Three-Way In A Single Day

“Typical” Amazon food sounds really good. But when the “typical” Amazon food is the punishment for losing a competition, then you know you’re in trouble.

Let’s see… Are there pizza trees in the Amazon? No.

Sushi plants? No.

There are snakes, spiders, poisonous frogs, giant beetles, huge ants, nasty Iarva and all sorts of other nauseating, crawling insects. So if someone tells you that as punishment for losing, you’ll have to eat a “typical” Amazon food… yes, you can cry.


Meet Me Half Way — Day 5: Once Upon A Time… thumbnail

Meet Me Half Way — Day 5: Once Upon A Time…

Waking up with a hangover, first thing was trying to figure out how we ended up with tattoos on our wrists. Why is it that alcohol and tattoos walk hand in hand?


Meet Me Half Way — Day 1: 10 Years of Baggage thumbnail

Meet Me Half Way — Day 1: 10 Years of Baggage

A 5 foot tall piñata. A 10 hour economy class plane trip. And a few more thousand miles until La Comunidad creatives Chelsea Cumings and Leandro Mosca can finally meet each other. Let the games begin.


Building the Agency of Now. Some Pointers. thumbnail

Building the Agency of Now. Some Pointers.

It strikes as somewhat ironic – or self-centred perhaps – that every time you engage somebody in our industry about “the future” or “keeping up”, their typical response is “the industry is changing too fast to keep up”. I’ve been hearing that for as long as I’ve been in the industry so it does feel a little passé.


Make NO Your Bitch thumbnail

Make NO Your Bitch

Making No Your Bitch / From the internal ‘No’ that keeps us from exploring the potential of possible solutions to the external ‘Nos’ we encounter as our ideas wend through client bureaucracies and focus groups, accepting the fact that ‘No’ is part of the creative ritual is essential. When our ideas are met with little resistance, they’re probably docile and expected. Too few ‘Nos’ means we should be worried.


God Bless Amereeka! thumbnail

God Bless Amereeka!

Mom, apple pie and the Super Bowl. You can’t get much more American than that. Over the last 45 years it has come to rival the 4th of July as the national holiday that everyone celebrates and certainly talks about when you get back to work. After all, it’s natural: what other day of the year combines those quintessential American values – competition and commerce—quite like the Super Bowl?


Only DOUBT Reveals the Truth thumbnail

Only DOUBT Reveals the Truth

I have always been a little wary of anything that points decisively and conclusively to one answer. Because our role as marketers is to connect with human beings in ways that inspire or educate, it seems wrong that any part of that process resemble shepherding lambs along a singular path into a corral.We should doubt any single answer, commonly accepted wisdom or the confines of prescribed process.


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