Latest MISCELLANEOUS articles
Meet Me Half Way — Day 1: 10 Years of Baggage
A 5 foot tall piñata. A 10 hour economy class plane trip. And a few more thousand miles until La Comunidad creatives Chelsea Cumings and Leandro Mosca can finally meet each other. Let the games begin.
Building the Agency of Now. Some Pointers.
It strikes as somewhat ironic – or self-centred perhaps – that every time you engage somebody in our industry about “the future” or “keeping up”, their typical response is “the industry is changing too fast to keep up”. I’ve been hearing that for as long as I’ve been in the industry so it does feel a little passé.
Make NO Your Bitch
Making No Your Bitch / From the internal ‘No’ that keeps us from exploring the potential of possible solutions to the external ‘Nos’ we encounter as our ideas wend through client bureaucracies and focus groups, accepting the fact that ‘No’ is part of the creative ritual is essential. When our ideas are met with little resistance, they’re probably docile and expected. Too few ‘Nos’ means we should be worried.
God Bless Amereeka!
Mom, apple pie and the Super Bowl. You can’t get much more American than that. Over the last 45 years it has come to rival the 4th of July as the national holiday that everyone celebrates and certainly talks about when you get back to work. After all, it’s natural: what other day of the year combines those quintessential American values – competition and commerce—quite like the Super Bowl?
Only DOUBT Reveals the Truth
I have always been a little wary of anything that points decisively and conclusively to one answer. Because our role as marketers is to connect with human beings in ways that inspire or educate, it seems wrong that any part of that process resemble shepherding lambs along a singular path into a corral.We should doubt any single answer, commonly accepted wisdom or the confines of prescribed process.
ihaveanidea’s 2010 Annual Report
Amazing. I can’t believe 2010 is already over. And what a year it has been! The advertising industry went from “woe is us” to “wow, it’s us!” We laughed at the stupid feminine hygiene product-sounding “iPad”, but stopped laughing and started coveting once we got it in our hands on it, and we watched an ad god remove himself from his “Ivory Cottage” to live life on his own terms.
We at ihaveanidea did a little “on our own terms” living in 2010, branching out in different directions as we saw fit, not necessarily as how more traditional companies would do things. It made for a little bit of tightrope walking, a significant amount of faith and a whole truck load of adventure, but here we are, still standing on December 31st.
Schenck’s Take: The Light At The Top Of The World
t’s easy to get lulled into thinking that the future of advertising is digital. Make no mistake, digital is a runaway train and unless you crawled into a bomb shelter in 1972 and are just now sticking your head up into the light of day, you know this. You accept this. And if you do not, well, may I invite you to return to your little hidey-hole with your C-rations, kerosene lanterns and old Green Lantern comic books. The future of advertising? In every way, digital is the now.
But.
Schenck’s Take : Jay Z Decoded. Gamechanger Or Da Vinci Code 2.0?
Recently, I was approached by a best-selling crime novelist to help him market his latest upcoming book. I was psyched. I’d never done a campaign for a novel before.
How cool would that be, I thought. Especially since this particular author was not your average, stuck-in-the-past jamoke that thinks all it takes to send a book to the top of the New York Times bestseller list are a couple of small space ads, a radio spot and maybe, if everyone is feeling atypically cutting edge that day, an online video trailer.
The environmentalists won. Now please go tell the environmentalists
The Green Screen has the mandate to review the best communication for green products and services every month.
Usually, there are about five to ten good pieces to talk about. But this month, I thought I’d make an exception, and talk about just one ad.
Not just any ad. An ad that introduced green to mainstream America.
I am speaking, of course, of the Audi ‘Green Police’ spot that debuted at this year’s Super Bowl.
Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen
Marc Stoiber
Founder
Change
I know, it’s the beginning of January, and your bleary eyes are trying to focus on the new year. This ought to help snap you to attention.
As you know, Green Screen is a monthly article highlighting the best in communications for green and socially responsible clients. It includes everything from more traditional [...]
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