Latest MISCELLANEOUS articles

The environmentalists won. Now please go tell the environmentalists

The Green Screen has the mandate to review the best communication for green products and services every month.

Usually, there are about five to ten good pieces to talk about. But this month, I thought I’d make an exception, and talk about just one ad.

Not just any ad. An ad that introduced green to mainstream America.

I am speaking, of course, of the Audi ‘Green Police’ spot that debuted at this year’s Super Bowl.

Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Marc Stoiber
Founder
Change
I know, it’s the beginning of January, and your bleary eyes are trying to focus on the new year. This ought to help snap you to attention.
As you know, Green Screen is a monthly article highlighting the best in communications for green and socially responsible clients. It includes everything from more traditional [...]

ihaveanidea’s 2009 Annual Report

When I first sat down to reflect on what the 2009 was like for us at ihaveanidea, my mind first went to the things we didn’t do. Global recession, economic downturn, financial nosedive, whatever you wish to call it, purse strings were firmly tightened all over the advertising industry, and ihaveanidea was no exception. This meant fewer trips to various world cities and less time hobnobbing with creative directors on their turf.

The Green Screen

Four years ago I turned my back on mainstream advertising and founded Change.

So much of what we do at my agency takes place ‘upstream’ from advertising (product design, operations, packaging, etc) that it’s easy to lose sight of the terrific innovation that’s happening within the green ad field.

Is social media hurting the environmental movement?

At a green brand conference this summer, I witnessed something incredible. It wasn’t the speakers, although they were inspiring in their own right. It was the audience that caught my eye. About 90% of them never looked at the stage - instead, they were rapid-typing the content of the speeches into their tweets or blog entries. I was impressed, thinking I was witnessing a glorious mass communication revolution.

Can perception save our reality?

I attended a panel discussion on the adoption rate of sustainable actions in our society. The tone wasn’t pretty. One speaker - a university professor - made the point that our society was never going to change rapidly enough to avoid ecological catastrophe. He believed the only way people would really move on sustainability was at the point of a gun, through stringent legislation, or through education.

When Will it Click?

How to Give Hot-Air Balloons to Clients, and other Lessons from the Click NY Conference.

It’s 1:40pm on a dreary October day. The ADC gallery is humming with activity. A small crowd of advertising professionals scarf down some decent NY Deli fare as they resettle into their seats to hear thoughts on the future of advertising; specifically, when will this whole digital vs. traditional battle come to a peaceful end.

Spikes Asia 2009

Launched amidst much buzz from the global creative industry and in an uncertain economic climate, Spikes Asia opened with a big bang and lots of promises to deliver as the premier Asian advertising awards festival that is truly representative of Asian creativity within the region.

Click Singapore 2009

Making its debut in Singapore, Click by Creative Review undoubtedly drew the attention and curiosity of many in the industry with its promise of a stellar lineup and a solid showcase of the most influential digital campaigns and biggest industry award winners from recent years from the Asia Pacific region. Representing the region were speakers and panelists from China, Singapore, Tokyo and Australia, with the notable exception of creative powerhouses such as India and Bangkok

So you want to become a freelancer because where you are, it sucks!

You’ve had enough of working late nights, long weekends and getting pretty much nothing in return, apart from a deep resentment for the agency and people you work for.
The creative director doesn’t like your work, or, if he/she does, the account people can’t sell your work, so the client constantly rejects it…