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A Brand New Lavarropas

I open the door to my house and there they are: two deliverymen from the household appliances store bringing in a brand new washing machine (what happened to my former one is a story in itself and I can talk about that some other time).

The first one to come in is obviously the boss (he’s too old to be reporting to the other guy). Actually, I will find out exactly how old he is because today is his birthday and that’s the reason for this article.

I Resolve to be More Resolute: Understanding Resolution

I sit not far from Client Relations here at iStock, and sometimes hear the tell-tale signs of a well-meaning, but somewhat disoriented iStock image purchaser: it’s the dreaded 72 dpi question. The conversation usually goes something like this…

Diary of a Copywriter: Small Barnyard Animal

When you work in advertising, it’s pretty cool to have a tattoo. Full sleeves are the norm, but a random graphic design on your inner arm is also acceptable. Like, a line. Or a square. Shit like that. Designers like that stuff.

We writer-y types, however, we like to break out of the mold. We choose foreign language tattoos. And then regret them many years later.

Meet Me Half Way — Day 10: Mission Accomplished

La Comunidad’s two braves say goodbye to the jungle and their new tribal friends. But they couldn’t leave without solving the most elusive water cooler mystery: who are the 10 hottest people in La Comunidad? Now they know, and you will too.

Meet Me Half Way — Day 9: The Amazon Lion

How many times have you caught yourself saying, “I could’ve done that better” and then actually gotten the chance to prove it? For Mosca and Chelsea, one time. Today, our two creatives attempted to remake “Clowns,” one of La Comunidad’s most awarded spots, using only talent and props found in the jungle. They did a pretty great job, but the creatives that wrote the original script complained, “It looks like it was made in the jungle!”

Meet Me Half Way — Day 9: Radio Silence

This just in: We have lost contact yet again with the La Comunidad creatives in the Amazon.

With tropical storms, panther attacks and—so we’re told—walking piranhas, we’re getting a little nervous for their safety. That being said, they could also just be hiding in a tribal tent somewhere, getting tipsy and trying to come up with a plan so they never have to face the workload that waits for them.

Meet Me Half Way — Day 8: Marking our Territory

Yesterday, Chelsea and Mosca traveled into the depths of the rainforest, buried La Comunidad’s old logo and planted two celebratory plaques. It was painful, but mainly because they were digging for about 5 hours.

Meet Me Half Way — Day 7: A Wild Weekend

La Comunidad’s brave creatives have made it successfully to Day 7. They might not have needed bravery to get them past yesterday’s challenge, but it was a challenging mission anyhow: explaining what “B-Day” means to a 10-year-old local native. They partied all night with a 10-year-old and chilled with an old chief. Something seems backwards here.

Meet Me Half Way — Day 6: Three-Way In A Single Day

“Typical” Amazon food sounds really good. But when the “typical” Amazon food is the punishment for losing a competition, then you know you’re in trouble.

Let’s see… Are there pizza trees in the Amazon? No.

Sushi plants? No.

There are snakes, spiders, poisonous frogs, giant beetles, huge ants, nasty Iarva and all sorts of other nauseating, crawling insects. So if someone tells you that as punishment for losing, you’ll have to eat a “typical” Amazon food… yes, you can cry.

Meet Me Half Way — Day 5: Once Upon A Time…

Waking up with a hangover, first thing was trying to figure out how we ended up with tattoos on our wrists. Why is it that alcohol and tattoos walk hand in hand?

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