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3D | NEW GAME | NEW RULES thumbnail

3D | NEW GAME | NEW RULES

James Stewart
Producer/Director and Owner
Geneva Film Co.
One year ago, James Stewart of Geneva Film Co. penned a very popular article here on ihaveanidea about his field of expertise, working with 3D technologies. Fast forward to 2010, and James is back to talk more about 3D, a world that that has suddenly become more [...]


A Crash Course in Augmented Reality thumbnail

A Crash Course in Augmented Reality

What was one of the coolest things about the T-800, the ominous Arnold Schwartzenegger robot from The Terminator? His “terminator vision,” of course. In 1984 this was the sort of technology we could only dream of, but two decades later you can experience it on your smart phone. Called “Augmented Reality”, it has the potential to change the way we perceive the world (as the internet did 15 years ago). Or not.


Tweetin, Txtin, Shakin, Downloadin, Bluetoothin thumbnail

Tweetin, Txtin, Shakin, Downloadin, Bluetoothin

The days when a campaign would consist of a TV spot, print ad and a fancy flashy micro site are over. These days, brands are everywhere on TV, print, radio, websites, YouTube, Twitter, Facebook and iPhone applications – and that’s just on a slow day. In this article we’re going to go through a general overview of a few new ways advertisers are reaching their audience. [...]


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