Latest TECHNOLOGY articles

In Defense of Time

Marketing and advertising today are dominated by a culture of obsolescence. This may be a lever for consumption, but it is potentially counterproductive for brands (apart from other problems – environmental, for example). For the digital environment is merciless and brands have no other choice than to be zapped or clicked: it is a race for novelty played out on social media in a matter of hours.

Once Upon a Time

Our job is to communicate. And to motivate people to feel a certain way or take a specific action or group of actions. We start with a brief that outlines the problem. We put together an idea and get it in front of the people we hope to move.

So often it’s a really small thing that we assemble and slip in front of people. OUR BRAND IS FRIENDLY. A sliver. The smaller or shorter it is, the more directly we ask for action. CLICK HERE. We have a burden to communicate so much in so little and yet most of the time, we jump from a brief into concepts and executions that might take the form of something so minor. We wonder why it is so often ignored.

Saving Kittens for Internet Freedom

Internet kitties, a well-known phenomena with them being furry, funny, crazy and cute but what if a cat gets threatened with playful punishment? A joint venture between digital studios Wellington/Amsterdam based Resn, rehabstudio and Stinkdigital ran a 24 hour internet telethon event at www.savethekitten.com to save the kitten called Webster. The goal of the campaign was to raise awareness for the freedom of the internet and possible threats like the new legislation called the Cyber Intelligence Sharing and Protection Act. What’s the story from a high up in the sky Finchie perspective?

Trumpets & Super-guns

I sense that we are moving finally through the dullest, most boring and de-motivating phase in the history of marketing. A phase when advertising has been continuously derided for being irrelevant and digital was held up as the holy grail. Agencies became full of people that ten years ago would have been selling hi-fi equipment but now were ruling the roost as UX designers. Some of them bought Bathing Ape clothes to compensate for this. The future belonged to social media and technology development and people that could write code.

Oh, You Want that Banner to be Effective?

We deliver more than one billion banner ads daily at Casale Media and, as you might imagine, a whole lot of advertising artwork flows through our platform. We’ve seen it all: the good, the bad and the ugly. A big part of the work we do for clients involves monitoring the impact of every campaign that we run in accordance with the brand’s objectives and, in our experience, it’s the quality of creative used that can make all the difference.
Over the years we’ve accumulated quite a bit of insight into what works and what doesn’t when it comes to top performing online banner ads. Amazingly, that which is pretty doesn’t always perform.

Big Is Better: How To Rock A Hero Image

Since we humans started communicating with each other, images have always been very important to us. As early as 5,000 BC pictures, pictograms and logographs were used by ancient Chinese cultures to communicate with primarily illiterate societies who better understood pictures and the ideas they represented. Fast forward from the Stone Age to our internet-immersed culture today. Web designers are starting to popularize the use of giant hero images above the fold with little or no copy. Designers are leaning heavily on the age-old premise that we like our eye candy, especially when it’s the first thing you see on a homepage.

If You Work In Advertising, But All You Make Is ’Advertising‘ – You’re Doing It Wrong

The ad industry is quickly evolving into a new industry – one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.

Random notes about e-publishing my second book

Over the last twelve years, I’ve slowly been polishing a manuscript titled Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. It’s a memoir, and the best way I can describe it is “The Shining… only funnier.”

Does the world need yet another touching memoir?

Chris Barbour, Head of Digital Marketing, Adidas

Over the years, ihaveanidea has been able to put together a rather impressive [if we say so ourselves] interview vault featuring the very best Creative Directors from around the world. However, the nature of this industry dictates that to make truly great work happen, you need a client who knows creativity’s value to their business, and that’s willing to let you venture out of advertising’s traditional comfort zone.

3D | NEW GAME | NEW RULES

James Stewart
Producer/Director and Owner
Geneva Film Co.
One year ago, James Stewart of Geneva Film Co. penned a very popular article here on ihaveanidea about his field of expertise, working with 3D technologies. Fast forward to 2010, and James is back to talk more about 3D, a world that that has suddenly become more [...]

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