Latest TECHNOLOGY articles

Trumpets & Super-guns

I sense that we are moving finally through the dullest, most boring and de-motivating phase in the history of marketing. A phase when advertising has been continuously derided for being irrelevant and digital was held up as the holy grail. Agencies became full of people that ten years ago would have been selling hi-fi equipment but now were ruling the roost as UX designers. Some of them bought Bathing Ape clothes to compensate for this. The future belonged to social media and technology development and people that could write code.

Oh, You Want that Banner to be Effective?

We deliver more than one billion banner ads daily at Casale Media and, as you might imagine, a whole lot of advertising artwork flows through our platform. We’ve seen it all: the good, the bad and the ugly. A big part of the work we do for clients involves monitoring the impact of every campaign that we run in accordance with the brand’s objectives and, in our experience, it’s the quality of creative used that can make all the difference.
Over the years we’ve accumulated quite a bit of insight into what works and what doesn’t when it comes to top performing online banner ads. Amazingly, that which is pretty doesn’t always perform.

Big Is Better: How To Rock A Hero Image

Since we humans started communicating with each other, images have always been very important to us. As early as 5,000 BC pictures, pictograms and logographs were used by ancient Chinese cultures to communicate with primarily illiterate societies who better understood pictures and the ideas they represented. Fast forward from the Stone Age to our internet-immersed culture today. Web designers are starting to popularize the use of giant hero images above the fold with little or no copy. Designers are leaning heavily on the age-old premise that we like our eye candy, especially when it’s the first thing you see on a homepage.

If You Work In Advertising, But All You Make Is ’Advertising‘ – You’re Doing It Wrong

The ad industry is quickly evolving into a new industry – one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.

Random notes about e-publishing my second book

Over the last twelve years, I’ve slowly been polishing a manuscript titled Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. It’s a memoir, and the best way I can describe it is “The Shining… only funnier.”

Does the world need yet another touching memoir?

Chris Barbour, Head of Digital Marketing, Adidas

Over the years, ihaveanidea has been able to put together a rather impressive [if we say so ourselves] interview vault featuring the very best Creative Directors from around the world. However, the nature of this industry dictates that to make truly great work happen, you need a client who knows creativity’s value to their business, and that’s willing to let you venture out of advertising’s traditional comfort zone.

3D | NEW GAME | NEW RULES

James Stewart
Producer/Director and Owner
Geneva Film Co.
One year ago, James Stewart of Geneva Film Co. penned a very popular article here on ihaveanidea about his field of expertise, working with 3D technologies. Fast forward to 2010, and James is back to talk more about 3D, a world that that has suddenly become more [...]

A Crash Course in Augmented Reality

What was one of the coolest things about the T-800, the ominous Arnold Schwartzenegger robot from The Terminator? His “terminator vision,” of course. In 1984 this was the sort of technology we could only dream of, but two decades later you can experience it on your smart phone. Called “Augmented Reality”, it has the potential to change the way we perceive the world (as the internet did 15 years ago). Or not.

Tweetin, Txtin, Shakin, Downloadin, Bluetoothin

The days when a campaign would consist of a TV spot, print ad and a fancy flashy micro site are over. These days, brands are everywhere on TV, print, radio, websites, YouTube, Twitter, Facebook and iPhone applications – and that’s just on a slow day. In this article we’re going to go through a general overview of a few new ways advertisers are reaching their audience. [...]

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