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You don’t have to be crazy to work here, but… thumbnail

You don’t have to be crazy to work here, but…

If you’ve never lived in the UK the name Broadmoor may not mean a lot, perhaps just somewhere to take a Sunday afternoon stroll in that green and pleasant land. But it might well be the last one you ever did, because Broadmoor is Britain’s most infamous high-security psychiatric hospital. A funny farm for people you really don’t want to make fun of.

‘Broadmoor’ is also an uncannily close anagram of ‘boardroom.’ Coincidence?


Five Types of Mentors Freelancers Need In Their Lives thumbnail

Five Types of Mentors Freelancers Need In Their Lives

As much are we are freelance strategists we are also entrepreneurs and we cannot do it alone, here are the five types of mentor you need in your freelance life

No one can know everything from day one, as much as we may believe we do and pretend we do (winging it, anyone?), we need to have someone or some people to ask questions, to bounce ideas and to vent to.

Here are the five types of mentor in my life, the often unsung heroes that keep me going and keep me alive both mentally and creatively by helping me to make very smart decisions that drive my business and my ideas forward.


Moving Millennials thumbnail

Moving Millennials

”Irresolution is the worst pain of our times.” Descartes had passions to tweet about, but in 1649 not much choice on how and where.

Today’s tendency for Millennials (those born between 1980 and 1995) to book everything at last minute is a sign of a generation plagued with indecision in a world offering more choices than ever and alternatives to everything.


A Gift to the Land of Etiquette thumbnail

A Gift to the Land of Etiquette

Today it is no surprise to see the luxury spending of a Chinese tourist who is traveling to Paris or Italy. He or she will possibly purchase most of the luxury goods there, with handbags, clothing, watches and jewelry being the most popular. These are often the gifts they plan to bring back home, to give to family, friends and business acquaintances. It is a favorable phenomenon, particularly in the luxury market, and in which Chinese gifting culture plays an notable role.


Stop with the Kitchen Sink thumbnail

Stop with the Kitchen Sink

“Consultants are people who have influence but no direct power to change organizations.” – Peter Block, Flawless Consulting

What a brilliant definition; it sums up who and what consultants are. We are brought in as outsiders to identify problems and offer solutions, but not to implement – that’s left for the client to handle. But all too often consultants, be they agencies or seasoned individuals, add more fuel to the fire and make things more complicated.


Question the Answers thumbnail

Question the Answers

For fifteen years, I’ve sat in a quiet room with a copywriter, or a developer, or a planner or whoever had time and tried to invent solutions for clients’ problems. Usually in response to a brief, which gives us a sliver of the situation and context we’re working in. Invariably, this leads to a percentage of the ideas being “wrong” before they leave the room because of something we didn’t know about the client, the competition or the business environment. Nobody’s fault, but I’d put that percentage at about 20.


Diga Treinta y Tres thumbnail

Diga Treinta y Tres

Being in charge of the creative work of a pharmaceutical brand means I need to come up with creative ideas that help the patients get in touch with their health needs without feeling pressured or scared or bored.


Chris Barbour, Head of Digital Marketing, Adidas thumbnail

Chris Barbour, Head of Digital Marketing, Adidas

Over the years, ihaveanidea has been able to put together a rather impressive [if we say so ourselves] interview vault featuring the very best Creative Directors from around the world. However, the nature of this industry dictates that to make truly great work happen, you need a client who knows creativity’s value to their business, and that’s willing to let you venture out of advertising’s traditional comfort zone.


Catching up with Tomorrow Awards the shortlists // The Pepsi Refresh Project thumbnail

Catching up with Tomorrow Awards the shortlists // The Pepsi Refresh Project

In this second of a three parts series, we sit down with Rob Schwartz, Chief Creative Officer of TBWA\Chiat\Day in Los Angeles to discuss one of his agency’s three shortlisted campaigns : The Pepsi Refresh Project.


Catching up with the Tomorrow Awards shortlists // We’re All Fans thumbnail

Catching up with the Tomorrow Awards shortlists // We’re All Fans

In this first of a three parts series, we sit down with Rob Schwartz, Chief Creative Officer of TBWA\Chiat\Day in Los Angeles to discuss one of his agency’s three shortlisted campaigns : We’re All Fans for the 52nd Grammy Awards.


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Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy