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The DVR: Sleeping With The Enemy thumbnail

The DVR: Sleeping With The Enemy

Advertisers beware: DVRs are on the loose. They change channels. They record programs. They pause, they rewind – even fast forward live TV. Press a button ReplayTV calls ‘Quick Skip’, and breeze past 30 seconds of live TV. Soon watching commercials may be a matter of choice. It’s a couch potato’s dream come true. It’s [...]


Cell Phone Or Sell Phone? thumbnail

Cell Phone Or Sell Phone?

In just a short time the cellular phone went from a business man’s luxury to every man and woman’s necessity. Gone are the days the of the bulky ‘brick’ phone. These devices have gotten so small and affordable that everyone has one, or at least it seems that way. So, it was only a matter [...]


It’s A Blast! Loudness Of Commercials thumbnail

It’s A Blast! Loudness Of Commercials

You’re watching your favourite television program. All of a sudden, you’re startled half out of your seat with a blast of commercial message. Believe it or not, that commercial probably wasn’t as loud as you think!You’re watching your favourite television program. All of a sudden, you’re startled half out of your seat with a blast [...]


TV 2.0 thumbnail

TV 2.0

The most interesting and enjoyable activity of the Media Experts iTV Lab is the global search for innovative interactive Television programming in all its forms. This fascinating and frequently eye-opening quest often leads us to the U.K. and, in particular, the BBC’s ground breaking offerings on the BSkyB platform.
We recently posted at www.itvlab.tv, two recent [...]


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