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Interactive Storytelling: Living in a Parallax Universe thumbnail

Interactive Storytelling: Living in a Parallax Universe

Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created. Indeed, we create our own for the Internet audience. More recently, with the progression of technology, we have had the opportunity to interact – to a certain degree – with online storytelling.


Welcome to the Social Super Bowl Party thumbnail

Welcome to the Social Super Bowl Party

And the best Super Bowl ad award goes to…a spot with a dog. Of course, the critiques and USA Today Ad Meter voting is underway (as we are writing this article) yet it’s a safe bet that the winner will be a dog or a baby. Regardless of who ultimately tops USA Today’s Ad Meter, the real standout star of Super Bowl Sunday, besides Eli Manning of the Giants, is the “second screen.” With the rise in power of social media, the second screen proved to be a dominating force yesterday and ultimately proved itself as a real player for the game of advertising.


When is Media not Media? When it’s Social thumbnail

When is Media not Media? When it’s Social

When I was at art school, I understood what the word ‘Media’ meant. It was paper, charcoal, pencil, canvas, paint – and later, in my YBA phase, it was telescopes and pocket televisions. It was stuff you could see, hear, touch, (and sometimes taste and smell). It was the stuff I used to express my ideas.

Then I started working in advertising, and I still understood what the word ‘Media’ meant. Print Media meant words and pictures on paper. Out of Home Media meant words and pictures on a surface outdoors. Broadcast media meant words, pictures and sounds filling time on TV or radio. And online media meant words and pictures made up of pixels on screens.

Media was stuff you could see, hear, touch, (and sometimes taste and smell). It was the stuff I used to express my ideas.


Nothing is the New Anything thumbnail

Nothing is the New Anything

I recently read a compelling New York Times Op-Ed piece by Susan Cain entitled, “The Rise of the New Groupthink”. In it, she highlights a dramatic trend in business, education and religion that moves us away from individual thinking to an almost forced collaboration, something she calls “The New Groupthink.” It’s an intriguing comparison between the solitary efforts of “lone geniuses” and the seemingly homogenization of the work that occurs with endless meetings and brainstorms.


Breaking The Contract thumbnail

Breaking The Contract

A few decades back, Texan Claudia Alta Taylor Johnson gazed down the highway and didn’t like what she saw.

Billboards blocked her view of the plains, of the distant hills, and of her beloved wildflowers. So she complained to her husband, President Lyndon Baines Johnson, who prompted Congress to pass the Highway Beautification Act, which placed limits on the spread of posters- or billboards as they’re popularly known- and preserved the views that Lady Bird Johnson loved so well.


How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE thumbnail

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE

In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence. Not to you, of course, because I know that you personally have no particular anxiety about your ability to produce great ideas on demand. [...]


Are You Ready For The 3D Revolution? thumbnail

Are You Ready For The 3D Revolution?

3D or not 3D. That’s a question I believe the advertising industry needs to begin seriously asking – and answering with an emphatic “yes”. Here’s my top three reasons why:

• 3D technology has come of age
• 3D is the future of movie, television, gaming and mobile [...]


Digging In The Right Yard: The Viral Marketing Of It’s All Gone Pete Tong thumbnail

Digging In The Right Yard: The Viral Marketing Of It’s All Gone Pete Tong

There was little coverage to be found in the mainstream media upon the release of the independent mockumentary “It’s All Gone Pete Tong“. Not that it deserved to be overlooked. The movie, about an Ibiza deejay, Frankie Wilde, who has to deal with going deaf, is not your average party flick. Picking up awards at [...]


Why Product Placement Works thumbnail

Why Product Placement Works

Nobody is surprised anymore that movies and TV programs seek payment for allowing brands to make appearances in programs. Just as journalistic war reporting has become ‘embedded’ with the military so too has brand advertising become ‘embedded’ with the mass media.
When the current movie “Sideways” eulogized pinot noir wine, USA sales of it for [...]


Clash Of The Titans – When Search Engines Collide thumbnail

Clash Of The Titans – When Search Engines Collide

Billions of pages going to trillions. Most of the information available online is replicated again and again, then twisted, corrupted and re-entered. When one search question retrieves one million answers, the system fails — results have little or no value. Now that the titans of e-commerce have been identified, search engines are leading the way [...]


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