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Everyone Take Their Places Please thumbnail

Everyone Take Their Places Please

We were once charged with the task of creating a document that detailed why a customer of an agency we were working with, should pass on the notion of bringing a web developer in house. Why? The answers seemed so obvious and flew into our heads faster than we could jot thoughts on a whiteboard. [...]


THE ABUSE OF THE SPECIAL OFFER IN DIRECT MARKETING thumbnail

THE ABUSE OF THE SPECIAL OFFER IN DIRECT MARKETING

Direct marketing (DM) is full of rules, most written and considered unbreakable, but some unwritten and even harder to break. Dogged clods that we are, too many DM practitioners blindly follow those rules, to our own and our clients’ detriments.


The Hulk Is A Whore thumbnail

The Hulk Is A Whore

Last night, like any other night, I wandered into the pharmacy to check out the make-up and catch up on the latest products. As I entered my local Shoppers Drug Mart I expected to see toilet paper promotions, suntan lotions, and new scents for deodorant, but instead I saw the Hulk. No not Hulk Hogan [...]


What Other Possibilities Can We Explore? thumbnail

What Other Possibilities Can We Explore?

It was early Sunday morning and I stretched myself out of bed. I saw the light on my phone flashing. I never heard the phone ring. Who could have phoned me so late? As I hit * 98 to retrieve my message, a sexy, manly, Spanish voice began to speak to [...]


Volvo Bids For Gay Families thumbnail

Volvo Bids For Gay Families

Gay families, previously hidden away in the suburbs, are now starting to make their way into advertising. Volvo Cars of North America is taking its heritage of safety and family appeal a step further by introducing its new SUV with the first national car ad picturing happy gay couples posed with a child or dog.
Volvo’s [...]


Gay Tv Provides Fizz For Pepsi thumbnail

Gay Tv Provides Fizz For Pepsi

The Pepsi-Cola Company could become the choice of a gay generation as it eases into the new world of gay TV, making it the first soft drink brand ever to target the gay market.
One of the first major sponsors of PrideVision, the 24-hour gay TV network launched last fall in Canada, Pepsi is putting its [...]


Why Market To Women Entrepreneurs? thumbnail

Why Market To Women Entrepreneurs?

Because they command the largest share of small businesses in our economy. Learn about how women do business, and how to improve your chances of doing business with women.
Chances are your product or service is ideal for many small businesses in North America. The fact is, 52% of those businesses are owned by women and [...]


Are Gays All Rich? thumbnail

Are Gays All Rich?

We’ve all heard it many times: the gay market is richer, more loyal and better educated than the mainstream population – a “dream market.” But are we?
A newly published study from the research group Packaged Facts estimates the gay market is worth $425.5 billion, slightly lower than previous estimates of over $500 billion. Yet a [...]


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