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Embracing the Unknown thumbnail

Embracing the Unknown

I once presented a chart to a client many years ago that unintentionally scared the hell out of him. It was based on a speech that you may be familiar with, about Weapons of Mass Destruction in Iraq by the then US Defense Secretary Donald Rumsfeld. My chart had three concentric circles. Inside the smallest circle was written ‘What we know,’ inside the next largest was written ‘What we know that we don’t know,’ and inside the outer circle was written ‘What we don’t know that we don’t know.’ This particular client didn’t really appreciate my honest suggestion that, despite our best intentions, we can only depend on so much for the long-term plan we were proposing. He wanted it all figured out, a guaranteed roadmap that he could show to his boss.


Does This Idea Make Sense in Spanglish? thumbnail

Does This Idea Make Sense in Spanglish?

The officer at the Airport Customs saw the “O 1” Visa in my Brazilian passport and in order to check it he said, “What does this Visa stand for?”

I explained that it is a Visa granted for people who have extraordinary talent in media and arts. And he goes, “Extraordinary talent in arts? What do you do, you paint like Picasso?”

I don’t know what Picasso would have said about that, but he definitely could have said it in Spanish… or Spanglish.


The Awards Gauntlet thumbnail

The Awards Gauntlet

Awards season is well and truly upon us and the entry deadlines are starting to come thick and fast. It’s a mind-boggling process as more and more festivals seem to pop up every year and some poor soul has to run the gauntlet of the dreaded entry process.


Cannes Will Never Be The Same, Fortunately thumbnail

Cannes Will Never Be The Same, Fortunately

I don’t know when it was exactly, but it was roughly ten years ago. I wasn’t enjoying the Cannes Festival anymore. Why, I thought, I have had great fun here for years? What’s changed?

After giving it some serious thought, I knew: absolutely nothing.


Do We Have The Reputation We Deserve? thumbnail

Do We Have The Reputation We Deserve?

I’ve just spent the last week surrounded by advertising folks at the Eurobest festival. And as always at these shindigs, I’m struck by the contrast of how genuine, likeable, interesting, smart and inspiring the individuals that I meet are, versus the appearance of shallowness, selfishness and narcissism we as an industry present to the outside world.

It’s ironic that as communications experts we fail so completely to communicate much that’s positive about ourselves. We’re obviously not saying the right things. But in a world where every action is potentially public, are we doing the right things either?


Not So Young And In Love With Advertising thumbnail

Not So Young And In Love With Advertising

Hi, my name is Jordan and I love advertising.

Yes, you read that correctly. I. LOVE. ADVERTISING. I know it’s not a popular or cool admission to cop to these days but, well, I gave up on “cool” a long time ago. My love affair and obsession with advertising started over 16 years ago, and although we’ve had our ups and downs, the passion and fire that we share doesn’t seem to be waning even in the slightest. If anything, it’s getting stronger and more intense with every passing day.


#WAATBP – A South African Perspective thumbnail

#WAATBP – A South African Perspective

The funny thing about sharing my perspective on the ongoing conversation around “Where are all the black people in advertising?” is that I’ve had this debate with so many of my homies in the industry, and there’s always that comedian smart ass in the group who’ll answer, “The black people in advertising? You’re crazy if you think you’re gonna give a brother an Apple Mac and expect to see his ass again!”


Where Are All The Women? thumbnail

Where Are All The Women?

I’m in the business of managing reputations for creative agencies. As such, I get contacted on a regular basis by awards show and event coordinators looking for creative directors to be jury members and talking heads. More and more people over the last few years are asking “have you got any women?” So much so that I’m starting to feel a little like I should be sticking a red light in my window.


Meet Me Half Way — Day 4: The Other Community thumbnail

Meet Me Half Way — Day 4: The Other Community

Yesterday, Chelsea and Mosca ventured deep into the jungle to meet the other community. A native community in the Amazon to be exact. They made friends in high places and danced until the sun came up. What an exciting journey they’re having so far. Good thing it’s not even halfway over.

Finding your way out of the jungle is hard. Especially when you’ve had a few too many with the locals.


Meet Me Half Way — Day 3: Fish Bait thumbnail

Meet Me Half Way — Day 3: Fish Bait

La Comunidad’s two brave creatives have successfully made it past Day 3. And luckily, their most arduous task is somewhere behind them, swimming at the bottom of the Amazon River. That’s right, yesterday Cheslea and Mosca waltzed in the water with piranhas and lived to tell the tale. Foolish? Maybe. But brave nonetheless.


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