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The New Club: An Open Letter to the Industry thumbnail

The New Club: An Open Letter to the Industry

I just finished reading the Steve Jobs biography, and the one thing I picked up from him is that sometimes organizations have to believe in something that is not proven and gamble it all. It is my feeling that the members of the Art Directors Club want a resource that forces them to become better creative professionals. As the new Executive Director of the Club, I will be betting all my chips on the future—studying, learning, exposing and embracing the changes we face now, and will face in the years to come.


Adapt or #Fail. Darwin and Marketing: Businesses Have to Evolve thumbnail

Adapt or #Fail. Darwin and Marketing: Businesses Have to Evolve

There’s great turmoil in the world of creative agencies. Marketeers are under pressure, budgets are low and it’s still uncertain whether or not the budget for the second half-year will even be available. But never mind… the agency world has always had it’s highs and lows, and hopes are high that a little life will be breathed back into the budgets in 2013, allowing us to dismiss the current climate as a temporary blip.


Trumpets & Super-guns thumbnail

Trumpets & Super-guns

I sense that we are moving finally through the dullest, most boring and de-motivating phase in the history of marketing. A phase when advertising has been continuously derided for being irrelevant and digital was held up as the holy grail. Agencies became full of people that ten years ago would have been selling hi-fi equipment but now were ruling the roost as UX designers. Some of them bought Bathing Ape clothes to compensate for this. The future belonged to social media and technology development and people that could write code.


Not Every Idea Is Worth Sharing thumbnail

Not Every Idea Is Worth Sharing

I have a confession to make. I love TED. I may go so far to say that I am infatuaTED with it. But lately, I feel a bit overstimulaTED with so many TED videos flooding my inbox and Facebook wall. And while I am exciTED by the amount of TEDx events there are, I feel wholeheartTEDly that the TED brand is in trouble. Why? To put it simply: The TED market is saturaTED.

During the month of May there will be nearly 40 TEDx Conferences happening in the United States alone. Is it too much? I don’t know. Are there really that many ideas worth sharing? Probably not. But more importantly, are there that many people who can give a well crafTED and stimulating TED talk? Nope.


Should We Be Flattered or Mad? thumbnail

Should We Be Flattered or Mad?

A discussion started this week simply by asking, “should we be Flattered or Mad?”

After 12 hours of launching our micro-site, we had 9,500+ unique visitors and a broad conversation in the social sphere with very strong opinions.

I’ve been reading a lot of posts about the WORK Beer comparison and it seems pretty one-sided to me. I thought it best for others to state their opinions than for me to state mine. So I’d like to hear your thoughts.


Isn’t Winning Everything? thumbnail

Isn’t Winning Everything?

Do awards in advertising still mean anything?

Just putting it out there. You could (and will, I’m certain) point out that I’m not a heavily awarded creative, and so I should keep my beak out of this. And if you’ve won more metal, lucite and paper than I have, go ahead and skip this post. But I’m not defaming awards, or people who win them. I’m still one of you. I am just trying to understand the value.


The 7 Words You Can Never Use In Advertising thumbnail

The 7 Words You Can Never Use In Advertising

Since someone started messing around with fashion brand FCUK, it’s been the proverbial slippery slope in use of crude language in advertising.

I actually wrote this piece a couple of months ago, and then did not get around to posting it. Yesterday news broke of a major company, Unilever, breaking the taboo in the use of the F word in advertising in Germany; so I thought it was past time to get this out. Maybe I could have prevented this particular travesty.


How to be an Advertising Hall of Fame Member thumbnail

How to be an Advertising Hall of Fame Member

Forget about winning gold at the award shows. If you really want to knock it out of the park, then aim for the Advertising Hall of Fame (AAF) so you can tell your Mom you’re in the company of Mary Wells, David Ogilvy, William Bernbach and Leo Burnett.

Since IHAVEANIDEA was founded a decade ago, we’ve been working for and with Rick Boyko and VCU Brandcenter. Few people in the industry have personally influenced me more than Rick, and seeing him win this great accolade really impacted me.


To Timeline or Not To Timeline thumbnail

To Timeline or Not To Timeline

Unless you’ve been living under a rock, you know that a couple of weeks ago Facebook revealed that Timeline is available for Brand pages and will be mandatory for them as of March 30.

As web developers collectively groaned, marketers stormed the gated garden. Timeline’s storytelling potential spoke like a siren song to creatives around the world.

But we’re skeptical.


Get Over Yourself and Fight For Your Talent thumbnail

Get Over Yourself and Fight For Your Talent

So, you’ve built a trendy, innovative and much-sought after creative agency, landed big-name accounts and think your newfound cache is enough to retain your top creative talent.

Think again.


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