Latest INDUSTRY articles

The 7 Words You Can Never Use In Advertising

Since someone started messing around with fashion brand FCUK, it’s been the proverbial slippery slope in use of crude language in advertising.

I actually wrote this piece a couple of months ago, and then did not get around to posting it. Yesterday news broke of a major company, Unilever, breaking the taboo in the use of the F word in advertising in Germany; so I thought it was past time to get this out. Maybe I could have prevented this particular travesty.

How to be an Advertising Hall of Fame Member

Forget about winning gold at the award shows. If you really want to knock it out of the park, then aim for the Advertising Hall of Fame (AAF) so you can tell your Mom you’re in the company of Mary Wells, David Ogilvy, William Bernbach and Leo Burnett.

Since IHAVEANIDEA was founded a decade ago, we’ve been working for and with Rick Boyko and VCU Brandcenter. Few people in the industry have personally influenced me more than Rick, and seeing him win this great accolade really impacted me.

To Timeline or Not To Timeline

Unless you’ve been living under a rock, you know that a couple of weeks ago Facebook revealed that Timeline is available for Brand pages and will be mandatory for them as of March 30.

As web developers collectively groaned, marketers stormed the gated garden. Timeline’s storytelling potential spoke like a siren song to creatives around the world.

But we’re skeptical.

Get Over Yourself and Fight For Your Talent

So, you’ve built a trendy, innovative and much-sought after creative agency, landed big-name accounts and think your newfound cache is enough to retain your top creative talent.

Think again.

Did Anybody See a Big Red Dragon in the Room?

China is hot and big. No matter which magazine, newspaper or interview you read, it’s obvious. The Middle Kingdom is back on the centre stage of the world and it’s going to sit here for while. Strictly speaking, China has always been a very large economy and out of the last 20 centuries, 19 times it was one of the largest. But history is something you learn at school and once politics and companies take over, you tend to get bucked down with that reality. Well, let me say it again and don’t be surprised: China is back and it’s big this time.

Your Soul for a Ping-Pong Table

Can creative people think themselves to freedom?

My friend hates his job. This wouldn’t be worthy of an opening sentence anywhere, except he has a job everyone is supposed to envy, in a place everyone is suppose to love – a creative place.

Does Your Portfolio Reflect the Future?

In a recent article from the Washington Post some very simple graphs point to what seems like obvious stuff (yeah, the internet is growing, print is dead and no one can remember what radio is).

Ironically, even though most juniors are young and are the best examples of people who are diving knee-deep into new media and technology in their quotidian lives, their portfolios are often a blast from the past.

Great Ideas Must Live. Here’s How to Make Sure They Do.

You’ve got to get as good as you can possibly get at presenting.

It’s about money. If you sell your idea, that’s the one that has a chance to win awards, and I believe, perform effectively in the marketplace. So both the agency and the client will make more money. If you sell it the first time, you don’t have to spend the time necessary to “fix” it, so the agency saves money and you can still win awards and move product. And maybe most importantly for you, if you get a reputation as a great presenter, you will make more money. Most of the highest paid people in advertising are the best presenters. Look around. It’s true.

How to Win the Super Bowl “Ad” Game

Advertisers and brands that are destined to raise the proverbial advertising Lombardi Trophy after the 2012 Super Bowl “Ad” Game might want to look beyond simply producing that “one great spot.” While that “one great spot” may win the USA Today Ad Meter, garner positive reviews and chalk up numerous industry accolades, the true winner of the Super Bowl “Ad” Game will be the collective client/agency team that both created that “one great spot,” and pro-actively built an in-depth social hub for that “one great spot” to live on well after the big game ends.

So You Think You Know How to Present?

So you think you know how to present? Let me be the first (or maybe the 10th) to tell you that you don’t. In fact you have no idea how to present. How do I know this? Because you’re making it to finals and you’re not winning. Why? Because you are focusing on yourself and not the client. It’s that simple.

« Previous Page — Next Page »

LATEST JOBS

ALSO IN THE NEWS

Agency Profile: M&C Saatchi Berlin

Agency Profile: Campbell Ewald

In Defense of Time

IHAVEANIDEA ARCHIVE

First Name	Last Name