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3 Percent Conference, One Month Later thumbnail

3 Percent Conference, One Month Later

“People overestimate what they can do in a day and underestimate what they can do with their lives.”

This quote really struck me – mostly because it perfectly sums up a lot of people I know. We pile an unrealistic amount of things on our plate daily, setting ourselves up for failure and then the continual discouragement causes us to shift our long-term career goals. Our careers go from ambitious dreams to “we’ll see what happens.”


Checkmate thumbnail

Checkmate

It’s an age-old industry conversation: why aren’t there enough women in advertising?

But some men (yes, those in the leadership positions, the ones who already have the power and who will have to give up some of that power to let the ladies in) have grown immune to the conversation. Not by admission, of course, but in reality? They are listening to the case for more female CD’s as intently as they are listening to their wives nag them about spending the holidays with Aunt Tilda: with faux-rapt eyes and an absent mind.


Five Types of Mentors Freelancers Need In Their Lives thumbnail

Five Types of Mentors Freelancers Need In Their Lives

As much are we are freelance strategists we are also entrepreneurs and we cannot do it alone, here are the five types of mentor you need in your freelance life

No one can know everything from day one, as much as we may believe we do and pretend we do (winging it, anyone?), we need to have someone or some people to ask questions, to bounce ideas and to vent to.

Here are the five types of mentor in my life, the often unsung heroes that keep me going and keep me alive both mentally and creatively by helping me to make very smart decisions that drive my business and my ideas forward.


Eight Cues Madison Avenue Should Take from Broadway thumbnail

Eight Cues Madison Avenue Should Take from Broadway

As a creative in the advertising field, I’m constantly seeking new approaches, inspirations and strategies to fuel my work. Sometimes I find what I need through the usual suspects – design blogs, marketing publications and research articles – but recently, I found inspiration in an unlikely source that was both an entire industry away, and yet walking distance from where I sat.

Pulsing like parallel arteries through the center of New York City, Broadway and Madison Avenue notoriously house two of the greatest industries of the modern era: musical theater and advertising, respectively.


Thoughts from a Cannes Creative Effectiveness 2013 Jury member thumbnail

Thoughts from a Cannes Creative Effectiveness 2013 Jury member

“You don’t have to worry about scam in this category,” the organizers told us at the start of judging the Creative Effectiveness category at Cannes this year. Of course not, because each entry came with a case attached that sought to prove how well the creative had worked, so the work had to have run properly somewhere.


Let’s Stop Translating thumbnail

Let’s Stop Translating

“Words need to be translated, and that’s too inefficient in today’s globalized world” said Martin Murphy in a 2011 IHAVEANIDEA article. He wrote a great piece on opposite points of view on copywriting and its relevance. This sentence stuck with me because I agree.


Desperation thumbnail

Desperation

Since the beginning of 2013, two rhinos have been killed in Southern Africa every single day. Poaching of rhinos for their horns has been on the rise, with over 600 killed last year alone. Poachers fly low over game reserves and dart them with tranquilizer guns. They are quieter that way. After having its horn hacked off the rhino dies slowly from loss of blood. The situation is desperate.


Oh Don Draper thumbnail

Oh Don Draper

Oh Don Draper. How we envy you. Your corner office. Your ability to make clients swoon with your dapper attire and witty banter. Your resilient lungs and liver. The fact that you and your buddies can get away with behavior that would make any modern day HR executive cringe. How we wish to be like you. To land the big deals. To make TV and Radio ads. To launch campaigns with no way to measure their effectiveness. How awesome would that be?


Love the Jump thumbnail

Love the Jump

I caught up with my brother-in-law a few days ago after not speaking with him for what seemed like an eternity. After we got past some of the obligatory updates on what we’ve both been up to, the conversation quickly moved to what our collective plans, hopes and dreams will be for the upcoming new year.


An Open Letter to Event Planners thumbnail

An Open Letter to Event Planners

I recently attended a conference in Los Angeles. The list of brands presenting and attending was quite impressive. I don’t want to say which conference it was, but many of the attendees were from the biggest consumer brands in the world. I felt very privileged to be rubbing elbows with such very important people. Of course, I was expecting to witness incredible, engaging and well put together presentations. The speaker list was “off the hook!”

I settled into my seat, put my iPhone away and prepared myself to be blown away. Two slides into the first presentation my heart sank.


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