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Latest HOW’D YOU GET IN articles


How’d You Get In: John Butler thumbnail

How’d You Get In: John Butler

This week we check in with John Butler, Executive Creative Director of  Butler, Shine, Stern & Partners. The agency which works with MINI, LucasArts and Priceline (yes, the spots with the one and only Mr. William Shatner) recently celebrated its 15 year anniversary. John’s story begins the same year I was born. When I was [...]


How’d You Get In: Steve Hayden thumbnail

How’d You Get In: Steve Hayden

This week’s edition of HOW’D YOU GET IN looks at Ogilvy & Mather Vice-Chairman and Wordwide Creative Director, Steve Hayden. His parents let him down, he says, and that’s how Steve ended up in advertising.  So I guess we can thank them for Apple’s “1984″.
• • • • • • • • • • • [...]


How’d You Get In: Neil French thumbnail

How’d You Get In: Neil French

We’re pleased to announce a brand new regular feature here on ACADEMIA. It’s called ‘HOW’D YOU GET IN’ and it’ll be a bi-weekly column that will focus on a well known Creative Director and how he/she got into the business.
Those of you who’ve been around for a few years will remember that I had a [...]


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