Latest HOW’D YOU GET IN articles

How’d You Get In: Margaret Johnson

With the constant chatter about the gender balance and women in advertising, we thought it a propos to feature one of Goodby, Silverstein & Partners’ finest ad women, Margaret Johnson, as our first How’d You Get In? of 2012. During her fourteen-year tenure at GS&P, Margaret has worked on nearly every account in the agency, from Budweiser to Haagen-Dazs, HP, Logitech, Nike, Nintendo, Specialized and Yahoo. She is also a filmmaker, having completed her first film, Dunkumentary (part of the Short Film Corner at Cannes), in 2008. She may be Executive Creative Director and Associate Partner now, but how did Margaret get her start?

How’d You Get In: Bruce Bildsten

A big thank you goes out to Bruce Bildsten’s cousin. Without him we might not have BMW Films. Or the infamous PBS ‘Stay Curious’ campaign. Or any of the other inspiring pieces that Bruce has touched over the years. It was at a Tom McElligott speaking event that Bruce was inspired to change his major [...]

How’d You Get In: Bob Winter

Over the past six months we’ve looked at some pretty fascinating stories about how people got into the business. And what we’re finding is that creative people also have some really interesting stories about what they did before getting in. Often times, the two are closely linked. Such is the case with this weeks feature, [...]

How’d You Get In: Bridget Taylor

As we’ve all come to realize things change quickly in this business. One day you’re Deputy Creative Director at DDB New Zealand and the next you’re getting settled in Singapore. That’s what happened with this weeks HYGI feature, Bridget Taylor. When we first discussed getting her involved with the column she was doing her thing [...]

How’d You Get In: Rob Feakins

Rob Feakins, who is now President and Chief Creative Officer of Publicis New York didn’t build his book in a fancy portfolio school. He did it without the help of industry proven teachers and a high tech computer lab. Rob’s book was built in dank dirty garage.
Before Publicis Rob spent time at Kirshenbaum Bond + [...]

How’d You Get In: Zak Mroueh

Anyone familiar with my story about getting into the business will recall that after a stunt outside of Toronto agency TAXI, then Vice President & Creative Director Zak Mroueh brought me and my partner out of the cold and into the shop for ‘a coffee and a creative brief’. What I left out of my [...]

How’d You Get In: Steffan Postaer

With each edition of HOW’D YOU GET IN I hope for something new, a first if you will. It would get quite dull if each story was the same. And thanks to Steffan Postaer this week will be no different. This is the first time that I have heard of someone getting a job after [...]

How’d You Get In: David Houghton

This week we check in with Y&R Toronto, Vice President and Creative Director, David Houghton. After school he did what I think a lot of students could benefit from, he didn’t get an agency job – on purpose. While not everyone has the opportunity to go out on a European tour with the Cowboy Junkies, [...]

How’d You Get In: Damon O’Leary

This weeks we check in with yet another New Zealander, Damon O’Leary – Creative Director at Ogilvy NZ. Damon got his start in the U.K. during a time when a raise to eighty pounds a week was considered luxurious (for a junior).
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How’d You Get In: Karl Fleet

This weeks edition of HOW’D YOU GET IN takes us all the way over to New Zealand where we meet up with Karl Fleet – Deputy Creative Director at ColensoBBDO. His career highlights include a Gold at the One Show, two Gold Cannes Lions, a D&AD Silver nomination, over a hundred local and international awards, [...]

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