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How’d You Get In: Jeff Toll thumbnail

How’d You Get In: Jeff Toll

 According to the bio of Jeff Toll, Creative Director of west coast digital hot shop BKWLD as Creative Director in 2005, he has been the driving force behind many of the agency’s most successful projects. Jeff has led creative efforts for clients as diverse as 2K Sports, Microsoft, HBO, Scion, Analog Clothing and Gravis Footwear as [...]


How’d You Get In: Scott Seymour thumbnail

How’d You Get In: Scott Seymour

Scott has amassed a hefty collection of hardware throughout his 20 years in the business, with more than 50 awards including a Reggie, OBIE, How Design Awards, AAF Addy Awards, IMA Awards and numerous Pro Awards. Scott was the first to be tapped by BFG CEO and Founder Kevin Meany, to build a “true creative shop and mecca for artists and unique minds of many disciplines.” He prides himself on high creative standards and attention to detail, looks for inspiration everywhere around and is on the constant search for the next big idea. But where did he begin and How’d Scott Seymour get in?


How’d You Get In: Joe Baratelli thumbnail

How’d You Get In: Joe Baratelli

Joe Baratell knows cars as well as he knows advertising. He has been a DGA member since 2000 and has been with RPA since 1986. That is true commitment to a company, nearly unheard of in the business today. But what brought him to RPA and how did Joe Baratelli get in?


How’d You Get In: Stephen Malbon thumbnail

How’d You Get In: Stephen Malbon

Stephen Malbon took it from the country to the city in a major way. In doing so, he realized there was a niche therein where advertising meets street culture, and decided to own it in the dirty south. With this kind of cultural know-how and influencer sway, advertisers and brands in New York and Los Angeles started to tap into Stephen’s expertise to help their brands connect with the youth market. Enter The Malbon Group, stage left, of which Stephen is CEO and founder.


How’d You Get In: Nick Law thumbnail

How’d You Get In: Nick Law

The uncanny talent required for playing rugby, the beautiful scenery of wild Australia, and the eccentricities of a psychopath mentor. What do they have in common? Absolutely nothing. But put these in a figurative blender (a really big blender) and you get Nick Law. Leading the Nike account is only the tip of the iceberg of Nick’s achievement. He’s won many international awards, including a Titanium Lion and a Grand Prix Cyber Lyon at Cannes, and a D&AD Black Pencil. Nick was also named one of Creativity Magazine’s “Creativity 50” for his creative influence. After an arduous road that you have to read to believe, Nick is now renowned as the Chief Creative Officer for R/GA North America, and it’s all because his mentor never could make him cry. So, how did Nick Law get in?


How’d You Get In: Ron Smrczek thumbnail

How’d You Get In: Ron Smrczek

Ron Smrczek was one of Ignacio’s first teachers in “The Biz,” his wisdom contributing to the inspiration that launched IHAVEANIDEA more than ten years ago. It was only a couple of years later that Ron joined TAXI Toronto and gained global recognition for his work on Nike and Viagra; a winning combination that saw him take multiple Gold Lions at Cannes, and ultimately a role as Creative. In 2008, Ron was appointed Executive Creative Director of TAXI New York, overseeing integrated campaigns for, among others, New York Life, Blue Shield of California, and History Channel – which was nominated for an Emmy. To complete his tour de TAXI Global, Ron became ECD of TAXI Amsterdam where he continued to push creative boundaries in new markets. But where did Ron get his start, and how’d he get in?


How’d You Get In: Rei Inamoto thumbnail

How’d You Get In: Rei Inamoto

The Chief Creative Officer of AKQA holds a special place in our hearts at IHAVEANIDEA. Rei Inamoto’s collaboration as the first Tomorrow Awards Chairman of the Monster Judges was key to helping shape the category-less, future-facing event. One of the most influential, important and accomplished creatives in our beloved industry, Rei is originally from Tokyo and spent his childhood and teenage years in both Japan and Europe, later studying in the U.S.

He has served on the Titanium and Integrated Jury at Cannes and was named one of Creativity Magazine’s “Creativity 50,” but how did Rei Inamoto break into the advertising business?


How’d You Get In: Jack Neary thumbnail

How’d You Get In: Jack Neary

Jack Neary, Chief Creative Officer of TBWA\Toronto got his start as a writer while still a teenager and for the first six years plied his trade among the ink-stained galleys of daily newspapers and magazines in Calgary, Vancouver and Los Angeles. His beats were eclectic. He ghost-wrote Arnold Schwarzenegger’s bodybuilding courses. Former U.S. President Gerald Ford once yelled at him in a lavatory.

In 1980 he fell into advertising by accident. By decade’s end he was named creative leader at Chiat/Day Toronto followed by top posts at Cossette and BBDO Canada, the latter for 10 years. After that for two and half years Jack was global creative leader at BBDO New York on the network’s P&G brands: Gillette, Venus and Braun.


How’d You Get In: Johnny Vulkan thumbnail

How’d You Get In: Johnny Vulkan

It’s a pretty funny career trajectory when one of the men to reject your CV as a hungry junior later partners with you to found an innovative new agency model. But that’s only part of Johnny Vulkan’s story.

Starting with the present and taking it backwards, Vulkan is a Co-Founder of Anomaly, a not-advertising agency that values curiosity, open-mindedness and the diversity of perspectives that results from the combination of expatriates from other parts of creative industries. Vulkan is responsible for communications and media innovation at Anomaly, as well as stewarding digital strategy and philosophy.


How’d You Get In: Margaret Johnson thumbnail

How’d You Get In: Margaret Johnson

With the constant chatter about the gender balance and women in advertising, we thought it a propos to feature one of Goodby, Silverstein & Partners’ finest ad women, Margaret Johnson, as our first How’d You Get In? of 2012. During her fourteen-year tenure at GS&P, Margaret has worked on nearly every account in the agency, from Budweiser to Haagen-Dazs, HP, Logitech, Nike, Nintendo, Specialized and Yahoo. She is also a filmmaker, having completed her first film, Dunkumentary (part of the Short Film Corner at Cannes), in 2008. She may be Executive Creative Director and Associate Partner now, but how did Margaret get her start?


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