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SO YOU WANT TO BE A STAR? thumbnail

SO YOU WANT TO BE A STAR?

Cannes calls. The Clios are old hat. Marketing Awards passé. And as for the One Show, well you’ve been there, done that. And are definitely on your way to something better. You’ve got your passport. Portfolio. Reel. Collection of clichés, along with this year’s designer names. The salon tan. And just the right kind of [...]


Reality Check thumbnail

Reality Check

In a recent issue of Marketing Magazine Joanne Lehmann, who heads up the excellent Copywriting program at Humber College, took our industry to task for the way in which we treat our graduating students. Specifically, not bothering to attend portfolio nights. Speaking as a Copywriting Instructor, I can testify to the endless days and nights [...]


To Study Or Not To To Study Or Not To Study Advertising Advertising thumbnail

To Study Or Not To To Study Or Not To Study Advertising Advertising

Ask any Creative Director what they did before they got in advertising and they will tell you, “plumber”, “engineer”, and “wandering the world”. Sadly, for those trying to break into the glamorous world of advertising, the golden path to the agencies is full of incongruities and questions, and on it, lie the bones and remains [...]


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