Latest EDUCATION articles

Does Your Portfolio Reflect the Future?

In a recent article from the Washington Post some very simple graphs point to what seems like obvious stuff (yeah, the internet is growing, print is dead and no one can remember what radio is).

Ironically, even though most juniors are young and are the best examples of people who are diving knee-deep into new media and technology in their quotidian lives, their portfolios are often a blast from the past.

Great Ideas Must Live. Here’s How to Make Sure They Do.

You’ve got to get as good as you can possibly get at presenting.

It’s about money. If you sell your idea, that’s the one that has a chance to win awards, and I believe, perform effectively in the marketplace. So both the agency and the client will make more money. If you sell it the first time, you don’t have to spend the time necessary to “fix” it, so the agency saves money and you can still win awards and move product. And maybe most importantly for you, if you get a reputation as a great presenter, you will make more money. Most of the highest paid people in advertising are the best presenters. Look around. It’s true.

VCU Brandcenter: The Most Innovative Business School in the World

There are many reasons why IHAVEANIDEA is proud to partner with the VCU Brandcenter. But why are we beaming with extra pride these days?

Since 2006, the Brandcenter competed in the Innovation Challenge four times. The first time the VCU team went into battle, they came in 20th, the second time 15th, the third time they jumped up to second place and this year?

Well, this year they were deemed “the most innovative business school in the world.”

VCU Brandcenter’s Recruiter Sessions 2011

ihaveanidea, and by extension you, the loyal reader, has enjoyed a long standing friendship with the VCU Brandcenter, arguably the best school in the world for advertising hopefuls. One of the coolest things about our partnership is that we often get invited to the school for various events. The Brandcenter is so inspiring a place that no matter what the event is, it’s worth the trip down to Richmond, VA. Luckily the events tend to b just as exciting as the school itself.

Shit Disturbing Is Saying “I Care”: An Interview With Doubt

In a rare and candid interview, I ask Doubt, the sometimes revered and often reviled philosopher, about himself and his upcoming book titled DOUBT: UNCONVENTIONAL WISDOM FROM THE WORLD’S GREATEST SHIT DISTURBER.

Pursuit of Passion: Diversity in Advertising

Early every fall for the past several years, the advertising industry’s best and brightest have been converging on the Big Apple for Advertising Week. No, it doesn’t have the cachet of Cannes by a long shot, but there’s something a bit poetic about having so many of the movers and shakers of Madison Avenue actually near Madison Avenue.

Eager Beavers: Surviving an Internship at Energy BBDO

I once owned a truck called Big 10. The truck had a 450cc engine in it and from what I understand, this is a huge engine. The truck was an automatic and every time it shifted from first to second the back tires would squeal. An unavoidable occurrence no matter how gingerly you drove. No matter how slowly you accelerated. No matter how low the speed limit.

ihaveanidea @ VCU’s Executive Education for CDs, Days Four & Five

The sun was shining bright and the weather was hot — but not too hot — when I stepped out of the hotel to head on over to the Brandcenter this morning. The concierge warned that the weatherman called for thunderstorms this afternoon, but I was in too much of a hurry to grab an umbrella. Besides, how bad can a little rain be?

ihaveanidea @ VCU’s Executive Education for CDs, Day Three

I didn’t really need that 7 AM wake-up call from the hotel front desk this morning; instead I was awakened by the pounding of rain against my window. Yeah, this weather is truly leaving a lot to be desired. Oh well, I’m only a block away from the school, so with umbrella in hand, I headed out for Day Three of the Executive Education course.

ihaveanidea @ VCU’s Executive Education for CDs, Day Two

I’m not sure if I’m relieved or disappointed that Richmond weather has been pretty close to Montreal weather on this trip. Sure, it’s still early in the day — and early in the week, which promises to end as a scorcher — but when your mind is set on bayou-like conditions, 85 degrees seems like a bit of a let-down.

Breakfast is served at the first full day of Digital Leadership and Management Skills for Creative Directors, with plates piled high with bacon, sausage, ham, egg and cheese croissants, fruit salad and yogurt, as well as a staple of the South, iced tea. Nourishment is going to be important today, as Kelly O’Keefe, Managing Director of the VCU Brandcenter says this will be one of the busiest days of the week.

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