Become a Member
Proudly Sponsored By
articles / advertising know-how and fearless opinions
IHAVEANIDEA.ORG > articles >  DESIGN


Latest DESIGN articles


On Advertising, Gaming and iPhones as a Proper Noun, with PrettyLittleHead’s Farrah Bostic thumbnail

On Advertising, Gaming and iPhones as a Proper Noun, with PrettyLittleHead’s Farrah Bostic

Farrah Bostic has done a little bit of it all when it comes to the creative industries. Self-described as a “strategist, thinker and maker,” Farrah perhaps uses that description because to list her accomplishments into a succinct three-word headline would be damn near impossible. She has worked in some of the best creative shops in the world, including Wieden+Kennedy, TBWA\Chiat\Day and Mad Dogs & Englishmen, she’s worked inside media properties, hosted panels and salons and lobbied for women in creative fields, most recently with Clay Shirky in the studio on BBC’s World Have Your Say. Her strategizing, thinking and making have benefited clients in TV, media and music, technology, retail and CPG, sports and spirits. See what I mean? A little bit – or perhaps more aptly, a lot – of it all.


The Hunt for The One thumbnail

The Hunt for The One

You know when someone arrestingly catches your attention?

You hear of them or you see them, but you don’t know them at all. You don’t have their number, their email, their address or any known way to contact them.

Yet you know you must connect with them and the hunt begins. Nothing will stop the hunter from finding “The One.”


Wanted: Great Advertising Ideas. Yours Truly, Digital Media thumbnail

Wanted: Great Advertising Ideas. Yours Truly, Digital Media

Great advertising (the kind that gets noticed and acted on) calls for one essential ingredient…creativity. But for a medium dominated by algorithms, data, and mathematics, there is no question that we often lose sight of the power that a simple great idea can have on the potential of advertising to move people emotionally, and in the process, sway consideration and intent. Media planners and their clients have become so preoccupied with things like CTRs and attribution modeling that for now, the art of great advertising (digitally speaking) is being overshadowed by the science of media.


Using Templates To Design Killer Blogs thumbnail

Using Templates To Design Killer Blogs

You know an online trend has gone too far when your grandmother jumps on the bandwagon. “I started a blog about my cats,” she says placing extra roast beef on your plate at Sunday dinner while looking fondly at Chester and Willoughby sleeping on the sofa. This kind of announcement triggers at least two thoughts. First, you have to admit, it’s impressive that grandma started a blog. Second, you’re disappointed that yet another person is crowding the intertubes with another dull, template-style, rant-filled blog (especially about two bald cats).


Tantalizing Textures thumbnail

Tantalizing Textures

We talk about the feel of websites all the time. We might say a site has a classic feel or a grunge feel or a professional feel.

When users come to your website, they’re getting a feel for your brand or idea. Obviously they can’t actually reach out and touch it (though I’m sure Hollywood is working on this plotline right now), but they can come close with the help of rich textures.


Taking Print to the Web thumbnail

Taking Print to the Web

All it grid design, magazine-style design, art-directed design – whatever you call it, it’s happening all over the Web.

What is “it” exactly? It’s bold typography, hero artwork, rich colors, storytelling, text callouts…in short, it’s all the techniques we’ve traditionally associated with print design.

Somehow it seems odd to call it a “trend” given that print techniques have been around since, well, the beginning of print. But also because there are all kinds of reasons to believe it’ll be sticking around the Web for some time.


Simply Iconic thumbnail

Simply Iconic

The world is a complicated place. Every day we’re all expected to navigate, learn and perform more and more detailed tasks just to keep up. Think about all the things you’ve been asked to do today: turn on the power, subscribe to the latest news, download the attachment, click for more information. You’ll have to form a line, order here, then recycle your empty bottle. Just making a phone call now requires some fairly complex navigation and choices. And yet we all manage to understand and follow these detailed instructions, whether we speak English, Russian or Urdu.


Logo Design – The Guiding Principles of Concept and Execution thumbnail

Logo Design – The Guiding Principles of Concept and Execution

There are two main governing principles in logo design – concept and execution. We might have several logo ideas, and each could take several directions to bring them to life. With so many ways we could go, how do we make the right design decisions? To quote Marty Neumeier in “The Brand Gap”, “the first step is “Getting the right idea”, the second is “Getting the idea right”. This article will focus on what we can do as designers to tap into our creative zone and improve our likelihood of achieving that brilliant end result we so desire.


There’s a Better-Looking App For That thumbnail

There’s a Better-Looking App For That

From finding a gourmet restaurant to entertaining yourself with fart sounds, “there’s an app for that” is more than an Apple slogan; it’s now a ubiquitous truth.

There are currently more than 500,000 apps registered with Apple, and more are being developed every day, leaving no doubt that they’ll be sticking around for awhile.

To stay on top of the trend, there’s a lot of pressure to get an app developed and out the door quickly. Still, the real challenge isn’t in doing it fast, it’s in doing it well. But what makes an app good?


Have it Your Way, With Clipping Masks thumbnail

Have it Your Way, With Clipping Masks

You’ve probably heard of a Clipping Path in Photoshop. Well, a Clipping Mask in Illustrator is pretty much the same thing (Corel Draw calls it a “Powerclip,” and in Freehand, “Paste Inside”). It’s a vector path that masks, or “clips” out part of the image. Clipping Masks provides vector artists with more flexibility when building and organizing files. For designers, they can be scary at first, but are easy to de-mystify.


Next Page »


LATEST JOBS

ALSO IN THE NEWS

Moving Millennials thumbnail Moving Millennials
Thoughts from a Cannes Creative Effectiveness 2013 Jury member thumbnail Thoughts from a Cannes Creative Effectiveness 2013 Jury member

MORE ARTICLES

Agency Profile: Advico Y&R thumbnail Agency Profile: Advico Y&R

IHAVEANIDEA ARCHIVE

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy