Latest CREATIVITY articles
Catching up with the Tomorrow Awards’ Shortlists // Whopper Face
Today we head down to Brazil to catch down with Eduardo Marques, Integrated Creative Director at Ogilvy Brasil and the man behind one of the most talked about and envied ideas: Whopper Face.
Catching up with the Tomorrow Awards’ Shortlists // A Hundred Lovers
A Hundred Lovers, by the talented folk at Anomaly London was one of the unanimously loved campaigns from the Spring 2010 who missed out on a trophy by the slightest of margins. We tracked down creative Alfred Malmros, to chat about the making of the campaign and about Lady Gaga.
Catching up with the Tomorrow Awards’ Shortlists // Snow Day
After chatting about some campaigns done in very high profile places like TBWA/Chiat/Day and AKQA, today’s post takes us inside Rosetta. A Princeton based agency, where we catch up with Gary Scheiner, CCO and Toni Hess, ECD to discuss their shortlisted entry Snow Day and future plans for the place that calls itself the fastest growing interactive agency in the country.
Catching up with the Tomorrow Awards Shortlists // How Hetero?
Today we catch up with Kalle Akestam, copywriter at Swedish digital magicians Åkestam Holst to chat about the very fun How Hetero? campaign that taught the whole Twitterverse a new word last fall: Heteronormativy
Catching up with the Tomorrow Awards Shortlists // REPLAY
In this final of a three parts series, we sit down with Rob Schwartz, Chief Creative Officer of TBWA\Chiat\Day in Los Angeles to discuss one of his agency’s three shortlisted campaigns : REPLAY
Catching up with Tomorrow Awards the shortlists // The Pepsi Refresh Project
In this second of a three parts series, we sit down with Rob Schwartz, Chief Creative Officer of TBWA\Chiat\Day in Los Angeles to discuss one of his agency’s three shortlisted campaigns : The Pepsi Refresh Project.
Catching up with the Tomorrow Awards shortlists // We’re All Fans
In this first of a three parts series, we sit down with Rob Schwartz, Chief Creative Officer of TBWA\Chiat\Day in Los Angeles to discuss one of his agency’s three shortlisted campaigns : We’re All Fans for the 52nd Grammy Awards.
Catching up with the Tomorrow Awards winners // YouTube Symphony Orchestra
We chat with Tom Uglow, the creative lead for YouTube and Google Europe and the person who headed the Symphony Orchestra project, about how it all came about and about a very geeky “what might have been”…
Catching up with the Tomorrow Awards Winners // SOUR ‘Hibi No Neiro’
We get a chance to catch up with, Hal Kirkland, Masashi Kawamura, Magico Nakamura and Masayoshi Nakamura, the team behind the ‘Hibi No Neiro’ music video for Japanese band SOUR. Now unlike, James, who helped develop eco:Drive as part of his Chief Creative Officer duties at AKQA, Hal, Masashi, Magico and Masayoshi created this video during their own time, with virtually no budget to speak of. Here’s what they had to tell us about the making of their wildly successful piece…
Catching up with the Tomorrow Awards Winners // Fiat eco:Drive
We recently had the chance to catch up with AKQA’s Co-Founder and Chief Creative Officer James Hilton to chat about one of our five winners, Fiat eco:Drive, to see how the campaign came about and hear where they intend to take the platform in the future…
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