Latest COPYWRITING articles

The Death Of A Copywriter?

Self-realization
This summer, I was lucky enough to do a stint in Japan for a few weeks as an English copywriter. While there, the first thing I noticed was how confusing some of the Japanese copy-based ads were. Being (more or less) fluent in Japanese, I thought maybe I was just a little ‘rusty’ [...]

An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It

Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I’m very sorry, but it’s true. If this website had a bigger budget, I would rent Al Gore’s cherry picker, and I would use it to show you how far off the chart [...]

Save The Word

Hi.
This letter is from one Copywriter to another.
I was going through the results of the award shows this year and was saddened to notice a death.
The Word has almost disappeared.
In most ads, there are just one or two. (There are a few exceptions though, and the outdoor Grand Prix at Cannes gives me hope.)
In many, [...]

Did I Read You Write?

So you want to be a copywriter? Great. Now go write something. Anything. But first, read. Dickens. Chaucer – but skip the Anglo-Saxon version! Shakespeare. Kerouac. Kesey. Browning. Mailer. Proust. Plato. Kellogg. Yes, the cereal king! Newspapers. “People” Magazine. [...]