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Blood, Ballsweat, and Tears for a Summer Internship thumbnail

Blood, Ballsweat, and Tears for a Summer Internship

About two months ago, Rachel and I were on a bus brainstorming a strategy that would win us a summer internship. Somewhere in the mix, “Canada’s Ballsiest Interns” was born and we’re proud to say that two months later, our efforts proved to be a huge success. Today we accepted a full-time summer internship with Saatchi & Saatchi.


What I Know Now thumbnail

What I Know Now

I think most people would describe me as a driven, ambitious, competitive and downright motivated person. I’m on a mission to prove something. To someone. Anyone. I know it’s not always a healthy mentality, but I feel compelled to demonstrate my worth in this world. Whether it’s as a wife, friend, athlete, amateur chef, or at my official profession — Art Director.


Get Over Yourself and Fight For Your Talent thumbnail

Get Over Yourself and Fight For Your Talent

So, you’ve built a trendy, innovative and much-sought after creative agency, landed big-name accounts and think your newfound cache is enough to retain your top creative talent.

Think again.


Diary of a Copywriter: I like the way you move it. Not really. thumbnail

Diary of a Copywriter: I like the way you move it. Not really.

Things that are awesome: maple syrup, sleeping in, kittens.

Things that aren’t that awesome: wedgies, mushy tomatoes, moving.

I don’t have a wedgie and I steer clear of mushy tomatoes, but I am moving. For love. So it’s all going to be worth it. Or so I tell myself.


Reality Check thumbnail

Reality Check

“Do you really want to learn how to fight or do you want to go home and forget this ever happened?”

That’s what I was told when I left Mark Mikita’s Dojo in the middle of Venice Beach, California. Years of martial arts training and I got the shit kicked out of me by a witty French dude and the son of a famous actor. I felt like crap and a bit of a wanna-be. I wasn’t sure I was going to come back to this hell ever again.


You’re a Creative, So Act Like It thumbnail

You’re a Creative, So Act Like It

You’re a creative. Even if you are not an “Art Director” or “Designer,” chances are you fancy yourself a creative thinker – an idea person – a game changer – on the bleeding edge. According to Dictionary.com, creative “results from originality of thought, expression; imaginative.” That’s all of us in marketing and advertising, right? Can I assume that like me, you and your teams work tirelessly to impress your clients with your cool ideas? Your designs? Your wordsmithing? Then may I ask why so many of us drop the ball when it comes to our presentations? Why is that our presentations lack any imagination or creativity? Why do they have to be…so….so….bad?


Your Soul for a Ping-Pong Table thumbnail

Your Soul for a Ping-Pong Table

Can creative people think themselves to freedom?

My friend hates his job. This wouldn’t be worthy of an opening sentence anywhere, except he has a job everyone is supposed to envy, in a place everyone is suppose to love – a creative place.


Are We There Yet? thumbnail

Are We There Yet?

Here’s where we are as an industry: 85% of agencies have no idea how to predict where their income will come from in two years. The leadership at most agencies wouldn’t put money on which current clients might leave, or why. They are even hazy on which services will be bringing in revenue, at what margin, or even if some of those services will still be in demand in the not-too-distant future.


The Portfolio of the Future thumbnail

The Portfolio of the Future

I know it makes me sound old but eleven years ago I was job-hunting for my first art director job. Since I’d decided to study web and art direction at the same time, I had a combination of interactive and print campaigns in my book. The advice I got from CD’s was always the same: “If you want to be a web developer, make a web portfolio. If you want to be an art director, make another one but don’t mix them up. We don’t care if you do web.”


How to Push thumbnail

How to Push

No one gets into this business to be average. Or at least no one would admit that to anyone. Including themselves. I’ve never met a young person trying to get into the creative field just to coast for while. We want to be great. If no part of you aspires to greatness, stop reading.


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