Latest ART DIRECTION articles

Six Things to Keep in Mind When Designing a Logo

Logo design needs to begin with a great idea or concept, backed up with some jedi-like vector skills to bring it to life. In this article you’ll find some design and technical tips to get you started and keep you on the right track. I’ve included some important things for you to think about as you are creating, as well as some reminders on how to keep your files technically sound for submission to avoid the dreaded “Subpar” rejection.

Pixel This: How to Draw with Pixels

Pixel illustrations are great for making computer icons, isometric images and even whole scenes. They can be made quickly and easily using Photoshop with a couple of quick tweaks to the preference settings.

The only drawback though, is that the pixel art looks best when each pixel has been placed by hand as opposed to using some Photoshop filter. That’s right, placed by hand – I know this sounds a little crazy especially when some pixel scenes have thousands of pixels in them. But without the hand placement your pixel art can look like a bad Lo Res image, so beware!

Points & Paths: Auto-Trace Do’s & Don’ts

Auto-trace. So powerful. So fun. So misused. Yes, it seems almost too good to be true — “Turn your photos into vectors!” — and well, it is. Don’t get me wrong, “Live Trace” (as it’s known in Illustrator) is an amazing technology. But with great power comes great responsibility — you must wield it with care.

The Art Of Typography

The art of typography has fallen off the face of the earth. Or have you noticed?
Recently a fellow creative director and I were lamenting the sameness of art directors’ portfolios these days. It would appear that there is now officially only one way to solve a creative problem: with a visual metaphor.
Last week I queried [...]

I Love The Smell Of Rubber Cement In The Morning

Growing up, I was constantly scolded by my mother for sitting too close to the television set. I’m sure we were all told the same thing sometime during our young lives. “It will ruin your eyes,” she would yell at me from the other room. Today, as I type this, I sit with a 20-inch [...]

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