Latest AGENCY PROFILES articles
Agency Profile: Iris Worldwide New York
For some, that may involve doing out-of-the-box work for big, global brands. Preferably the cool ones like Heineken, Adidas, Johnnie Walker, and Durex.
For others it might mean the freedom to travel around the world on the company dime, or to work in different locations to keep things fresh.
And for many of us, it’s the ‘small agency’ culture – a collaborative environment where each person has a say, and everyone has the power to change things for the better.
Agency Profile: Lew’Lara\TBWA
In Brazil, everything is about soccer. If TBWA Worldwide was a striker, we could say it tried several times to make a goal in Brazil but unsuccessfully missed and hit the post several times as it was purchasing agencies that flopped. This took place until the ball finally reached the net and found its match: Lew’Lara, the largest independent agency in Brazil. Now a solid member of the TBWA network, Lew’Lara\TBWA is one of the most formidable agencies in the country and the match seems to be tight as the lemons and sugar in a caipirihna.
Agency Profile: BETC Paris
BETC would not describe itself as an advertising agency. Its leadership would prefer to say BETC is an agency that focuses on creating relationships between people and brands. It is an agency which integrates the reality of relational communication and tries to create the most intense and lasting relationships.
Agency Profile: Santa Clara Brazil
When I first visited Santa Clara almost two years ago, they were stationed in a beautiful house in Sao Paulo, complete with their own pool. It reminded me a lot of La Comunidad, the only other house-agency I had been in. Progress brings change and neither agency is in a house now. They have both grown up and become serious office-dwelling corporations.
Out of all the agencies I visited in Sao Paulo, Santa Clara probably has the nicest space. It’s not massive, but it’s cute. Designed by Brazilian Sub Estudio, the space has nice vibes and is a lot nicer than most of the massive rooms full of never-ending computers I saw at most of the other agencies.
Agency Profile: Ogilvy Shanghai
The second the plane touched down in Shanghai, it was clear that, “Toto, we’re not in Kansas any more.” While for the most part it is hard to tell one airport from another anywhere in the world (aside from knowing that certain international hubs might have a better lounge or superior food court), and while almost every airport worldwide provides some level of direction in English, even the presence of Chinese characters reminded me that I was in a very foreign land. While the calligraphy of written Chinese is incredibly beautiful, as is the meaning behind the way words are written, it is visually both fascinating and foreign to a Western eye.
Agency Profile: Almap BBDO
A few minutes into interviewing Chief Creative Officer Luis Sanchez and Creative Director Marcos Madeiros, I realized that the Almap BBDO Agency Profile was going to be short, very short.
When I go to agencies— and I’ve been to a lot— many times they echo the same tiring quote, “Here, it’s all about the work,” but at Almap BBDO I finally faced a real ‘only about the work agency.’ In fact, there’s not much to say about the agency other than it’s full of people that spend their days crafting great ads.
Agency Profile: TBWA\LATIN AMERICA
One thing is for sure: the TBWA Worldwide network produces a powerful brand of Kool-Aid. And every member of the TBWA network that I’ve met in any city around the world has a glassful. But they don’t drink it because they have to. They drink it because they authentically believe in it. They love it. They share it. And it tastes the same no matter what country or city you are in.
TBWA\LATIN AMERICA, located smack dab in the middle of the hustle and bustle of the cultural hot spot of Miami Beach, is no exception.
Agency Profile: VML
Not far from downtown, just over a short bridge in the downtown airport sits VML’s Global Headquarters. You read that correctly, the agency is located within (and has taken over the majority of) an airport. Not the Kansas International Airport, which is a mere fifteen minutes away, but a smaller public downtown airport, which still accommodates small planes and VIP landings (you know, folks like Michelle Obama, Garth Brooks, professional sports teams and Nascar drivers – after all, the Kansas Speedway is located on the Kansas side of Kansas City).
Agency Profile: St. Luke’s
What would you do with a “Make Yourself More Interesting Fund?”
It may sound like a daydream of an offer, but at St. Luke’s, it’s a reality; each employee is given a stash for self-improvement. Not just something like learning to drive a car, but rather a skill like learning horse massage or a new language.
What might one do with a newly bestowed skill set? Well, in addition to autonomously enjoying your new talents, they could also be used to contribute to the community. Luckily for that cause, St. Luke’s allows each employee fifty hours per year for any kind of community programs they would like to participate in or contribute to.
Agency Profile: Sid Lee Paris
Atelier: a French word, which translates to “workshop.” I don’t know if the ever-pervasive advertising of the holiday season has yet to leave my head, but the thought of a workshop conjures up an image of an old man with a white beard whittling away amidst a bevy of little elves.
But at Sid Lee Paris, the atelier is more of an artisan’s workshop. Instead of an old white-bearded man, there is Creative Director and Partner Sylvain Thirache. And rather than a bevy of elves, Thirache is surrounded by a band of specialists from architects, to illustrators, to web designers to typographers. There are also copywriters and account managers, all working to bring fresh creativity to clients including Ubisoft, Coca-Cola, Vitamin Water, Adidas, 1664 and Carlsberg.
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