Latest AGENCY PROFILES articles

Agency Profile: Deutsch NY

“Hello… hello… hello…”

“Echo… echo… echo…”

One of the first things you notice when stepping off the elevator and into the reception area of Deutsch’s Chelsea offices is the hallway. Yes, I know, hallways aren’t some architectural structure unique to Deutsch, but few are like this one, especially in a densely packed city like New York.

Agency Profile: TAXI Montreal

I wanted to see what the local office is about and put another notch on our belt in terms of TAXI agency profiles on ihaveanidea. So I booked a meeting with Stéphane Charier, the TAXI Montreal ECD who must share barbers with the network’s proverbial Godfather Paul Lavoie. Stéphane was the first copywriter hired at the Montreal office when it opened back in 1992. Lavoie recalls: “The final choice came down to him and a really hot girl with the best legs you’d ever seen. After long hard deliberation we decided to go for him since his portfolio was admittedly better. When he came back to my office the first thing I told him was to take his pants off!”

Agency Profile : BBDO Bangkok

This year, BBDO Worldwide won Network of Year at the Cannes Lions Advertising Festival.

“Ah, we win that every year.”

Do I detect a hint of smugness in the voice of Suthisak Sucharittanonta, BBDO Bangkok’s Chairman and CCO as I glanced at the oversized Lion that represents such an honour? If there is, perhaps it’s well-deserved, as the gleaming accolade sits in the middle of a whole goldmine of national and international awards.

Agency Profile: GERTRUDE

Whether it is shredding a face-melter on the guitar or keeping up with your inner Picasso, everyone has a passion separate from advertising. This outlet not only serves as inspiration, but it also keeps the advertising juices flowing. For me, it’s food. I find food to be a close relative to advertising. Like advertising everyone loves good food, a true chef will never serve anything cold, sloppy or undercooked and when you taste a home cooked [...]

Agency Profile: 180 LA

I’m sitting across from William Gelner, 180 LA’s Executive Creative Director, and I have to smile. You see, William and I have done this before. A few years ago, I was in the Big Apple to visit Bartle Bogle Hegarty New York. We were doing an agency profile on BBH {…}

Agency Profile: 180 Amsterdam

180 Amsterdam was founded in 1998 when Alex Melvin, Guy Hayward and Chris Mendola, a trio of seasoned Wieden + Kennedy minds, pondered over the idea of a truly international agency with an extremely simple concept: having a different point of view.

That concept and a staggering amount of both talent and balls made 180 a star right out of the gate, winning {…}

Agency Profile: Leo Burnett Lisbon

I was lucky enough to head down to Lisbon this past June to give Leo Burnett Lisbon a hand in hosting Portugal’s first ever Portfolio Night. Walking off the plane after two long flights, I was happy to be greeted at the airport by one of Leo Burnett’s account directors who was kind enough to give me a ride to the [...]

Agency Profile: BBH Asia-Pacific, Singapore

So much for Japanese efficiency.

Portfolio Night was mere days away, and here I was, trying to figure out why the schedule for my Japan Airlines connecting flight from Tokyo to Singapore was changed while I was en route to Tokyo. This left me stranded at Narita International Airport, waiting on a non-existent flight to Singapore. The airline [...]

Agency Profile: AKQA, San Francisco

If you’ve ever travelled across California, you know that San Francisco is very different from the rest of the state. On one hand, it’s one of the most accessible cities on the west coast –one can travel almost anywhere in San Fran and pay no more than $15 for a cab (see Brett’s misadventures in LA while {…}

Agency Profile: Sid Lee Amsterdam

Is it a shop, is it an art gallery, is it a cafe, is it an agency, no! It’s SSSSSSSSSSSSSID Lee Amsterdam!

Amsterdam has, over the years, become a home base to several international agencies like dueling 180 Amsterdam and W+K, and Canadian-based Sid Lee. By the time we started writing this article, even Taxi had started an office in Holland. Why so much commotion about The Netherlands? Well, I lived {…}