Latest AD THEORY articles

Catching up with the Tomorrow Awards’ Shortlists // $73.000 Bar Tab

After chatting with Ogilvy Brasil’s Eduardo Marques about “Whopper Face”, we take a short walk down the corridor to meet his colleague, Creative Director Rubens Filho to chat about another idea that lit up the viral charts and generated an unprecedented amount of blog posts, shares, likes, tweets and retweets when its video went online : $73,000 Bar Tab

Schenck’s Take: Rise Of The Digital Museum

Funny thing about art museums. Without visitors, they kind of have trouble staying viable. Unsurprisingly, there simply aren’t enough snotty poseur rich people to sustain many museums. What to do? What to do?

Catching up with the Tomorrow Awards’ Shortlists // Whopper Face

Today we head down to Brazil to catch down with Eduardo Marques, Integrated Creative Director at Ogilvy Brasil and the man behind one of the most talked about and envied ideas: Whopper Face.

Catching up with the Tomorrow Awards’ Shortlists // A Hundred Lovers

A Hundred Lovers, by the talented folk at Anomaly London was one of the unanimously loved campaigns from the Spring 2010 who missed out on a trophy by the slightest of margins. We tracked down creative Alfred Malmros, to chat about the making of the campaign and about Lady Gaga.

Schenck’s Take // Digital Death: Did Kim Kardashian Die In Vain?

Just when you think our celebrity-worshipping, star-infatuated, I-would-chew-off-my-arm-to-get-my-15 minutes culture has moved way beyond any shot of hope or redemption, Digital Death comes along and, whammo, just like that, it proves you wrong.

Schenck’s Take // The Speed Camera Lottery: Big Brother Is Paying You

If Digital Death proved that the power of celebrity had its limits, Volkswagen’s Fun Theory proved that fun is a lot more effective at getting people to change their behavior than rules, laws, stern lectures, warning labels or just about anything else.

Catching up with the Tomorrow Awards’ Shortlists // Snow Day

After chatting about some campaigns done in very high profile places like TBWA/Chiat/Day and AKQA, today’s post takes us inside Rosetta. A Princeton based agency, where we catch up with Gary Scheiner, CCO and Toni Hess, ECD to discuss their shortlisted entry Snow Day and future plans for the place that calls itself the fastest growing interactive agency in the country.

Catching up with the Tomorrow Awards Shortlists // Ashtray

This time, our trip takes us to beautiful Brazil, where we catch up with LODUCCA. MPM’s Guga Ketzer and Ana Luisa André, Creative Director and Creative Executive Producer to find out the inner works behind their shortlisted campaign: Ashtray

Catching up with the Tomorrow Awards Shortlists // How Hetero?

Today we catch up with Kalle Akestam, copywriter at Swedish digital magicians Åkestam Holst to chat about the very fun How Hetero? campaign that taught the whole Twitterverse a new word last fall: Heteronormativy

What Can Scotch Teach You About Branding??

Hilton Barbour
Marketing Provocateur
hiltonbarbour.com
When your mother’s maiden name is Anderson, you grow up with some very clear opinions on Scotland and all things Scottish. Scottish rain isn’t as ferocious as people say. Scots are genuinely friendly to outsiders – you just have to get past that gruff exterior. Hadrian’s Wall [...]

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