Latest AD CELEBRITY BOOK LIST articles

Ad Celebrity Book List: Mark Chalmers

Chalmers self-describes as liking “useful utility or the brilliantly useless. There is nothing in between.” And that, it seems, is the best possible introduction to Mark Chalmers’s “Ad Celebrity” book list recommendations.

Rory Sutherland: Blinding Us With Science

The intention behind the launch of Ogilvychange is to marry the best creative and planning talent found in agencies to the latest thinking to emerge in academia – from psychology, behavioral economics and neuroscience.

This may seem like an odd marriage. A bit Arthur Miller and Marilyn Monroe. And creative people are often slightly suspicious of “science”. I don’t blame them. Because, time and again, they have found that a particular kind of science has been used to denigrate or dismiss many of their most promising ideas. Or that it applies a kind of methodological straitjacket to the process of solving problems or evaluating ideas – which seems completely alien to the way people’s minds work in the real world.

Ad Celebrity Book List: Flo Heiss

Dare London’s Executive Creative Director Flo Heiss was born in deepest Bavaria and grew up in a place called Murnau. Yes that’s right, a place where people actually wear Lederhosen. If you ask nicely, he will still put them on, but it’s a tough sell to get him to yodel. Flo studied graphic design in Germany, Italy and at the Royal College of Art in London. All of those smarts combined with his talent and experience, including multi award winning Dare, have qualified Flo to chair and sit on numerous international juries including D&AD, Creative Review and The One Show. He has an unhealthy obsession with animated gifs and giant squids. Which is exactly why you should be intrigued with what inspires Flo to turn the page. Thanks to his tendency to complete a task above and beyond the call of duty, Flo recommends not only ten books, but ten and a half.

Ad Celebrity Book List: David Angelo

Ad Celebrity Book List has been a reader favorite for years and we’re bringing it back in 2011 with none other than longtime IHAVEANIDEA friend and supporter, and Chairman and Chief Creative Officer of David&Goliath, David Angelo. We asked David to take a moment out of his incredibly busy day to reflect on his favorite reads and how or why they earn a place on a coveted top ten list. Here is what he had to say about what inspires him to turn the page.

Ad Celebrity Book List: Jay Giesen

Around this time last year, ihaveanidea created an extensive user survey to find out what our community liked and didn’t like about the site, and we used that info to create an all-new ihaveanidea. One of the things we learned is that while most of our users were indifferent about our old Literature section, they [...]

Ad Celebrity Book List: Rick Boyko

When we asked ad agency legend turned VCU Adcenter legend Rick Boyko to tell us what kinds of books would we find on his bookshelf, his coffee table, the back of his toilet tank, wherever, we didn’t know he’d respond so literally. May we present to you: “what Rick Boyko reads when he’s on the [...]

Ad Celebrity Book List: Luke Sullivan

Ask anybody in the business -from ad school hopeful to Worldwide Creative Director – to name their favorite books on advertising, and you’re guaranteed to hear multiple mentions of Luke Sullivan’s “Hey Whipple, Squeeze This!” Even our last ad celebrity put this ‘ad Bible’ on his own Top Ten list.

So that got us at ihaveanidea [...]

Ad Celebrity Book List: Chris Wall

I read a lot. I always did.

How can you write if you don’t read? If you don’t love words? If you don’t love stories?
I like writers more than books. If you’ve got one good one in you, why not another?
If I like an author, I’ll read more. Not always. [...]

Ad Celebrity Book List: Sharoz Makarechi

There aren’t too many shops like Think Tank 3 in the Big Apple, or anywhere else for that matter. For one, they’re located in a storefront in the West Village, with a set-up that encourages everyday passersby to peek through the windows and even come inside to see what kind of place. Two, they often [...]

Ad Celebrity Book List: Marty Orzio

You’d figure that someone like a high school English teacher would have a number of great books to recommend reading. Imagine the book list of somebody who started as an English teacher and went on to become the head CD of one of Chicago’s most prominent agencies? That’s exactly what we get when we asked [...]

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