ihaveanidea, Advertising’s Intellectual Archive, is proud to announce that it has commissioned a witch, Heidi Reiss, to forge a potion that will enhance the creative abilities of advertising professionals around the world.

“Ads around the world haven’t been that inspiring lately,” says Ignacio Oreamuno, President of ihaveanidea. “I think that everyone in the industry needs a little spark— a little touch of magic. As a result, we decided to ask Heidi Reiss, a real certified witch to create a magic potion that would enhance the creative abilities of copywriters and art directors around the world." The potion is aligned with Topaz together with yellow candle and Frankincense incense. It was created under a full moon, which according to Heidi, is the ‘phase during which vast sources of spiritual power may be harnessed’. Hopefully, with the help of this creativity potion, consumers won’t have to keep on muting their TV’s during commercial breaks.

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Heidi Reiss
Witch
On Angels Wings

Is your creativity blocked? If so, help is available in the form of a little magic bottle. Feel your ideas flow with my fragrant and effective Creativity Potion. It will refresh your mind and stimulate your imagination!

ABOUT HEIDI

Ever since I can remember, I have had vivid psychic experiences including telepathic communication, prophetic dreams and contact with supernatural forces. Even as a child, my parents told me that I knew about events before they happened.

While growing up, psychics told me that I had a gift, but only I would know when the time would be right to use it. Twenty-five years ago, I was given a set of old Tarot cards. So began my journey of self-discovery.

For the last 20 years, I have enjoyed doing private Tarot card readings, using my strong intuitive power, with help from “my angels”, to answer questions and provide guidance. At that time, I began developing my own personal power by meditating, visualizing, concentrating and using my imagination.

I have always been in awe of the unique power of Nature and the energy it holds. By using personal power together with Nature’s power, and combining these with spiritual energy, I create magic. As a Solitary Witch practicing white magic, I help those who desire change in their lives.


THE MAGICAL PROCESS

I make my Creativity Potion on the night of a Full Moon - its most potent phase during which vast sources of spiritual power may be harnessed.

The first step in this magical process, is writing my magic spell. Spells are very personal and cannot be revealed! A spell is a verbal expression of a specific wish. Like a prayer, a spell finds its energy from the spell-caster. Meditation, visualization, concentration, and imagination are all required to send forth energy for the intent of a spell to grow and manifest into reality.

When performing all my magical workings, I use several tools, which I place on my altar.
These were all previously consecrated under a Full Moon.

The cup is my primary tool to channel focused energy. It is made of silver, which has long been associated with the Moon. For my Creativity Potion, this magical container holds a mixture of light sunflower and corn oil to which I add Clary Sage oil. This lovely essential oil, light golden yellow in color, brings forth creative thought. Its properties relax and calm the mind, thereby dissolving fears and anxieties that create emotional blocks. Next, I mix in all my dry ingredients: a ground bay leaf and celery seed to enhance mental powers, a finely ground leaf from a willow tree (known as the tree of dreaming and inspiration), a grated lime rind which awakens the senses and refreshes the mind, chamomile for its stress management properties and finally, a grated orange rind representing success. (Well, what good is coming up with a great idea and not making it successful)! While blending all these together, I recite my magic spell.

Next to my cup, I light a candle, which I anoint with the oil mixture. I carefully consider what color of candle to burn as each color has its own magical associations. Gazing into the flame is, to me, the purest means of focusing in on energy and power. It also helps send a specific message to the Universe.

When making my Creativity Potion, I burn a yellow candle. Yellow is associated with the Sun, and I use it when dealing with matters involving mental alertness, creative works, success and happiness.

Along with the candle, I burn incense to infuse the air with magical intent. Frankincense is my incense of choice when working on my Creativity Potion. It helps to stimulate positive vibrations.

Stones and crystals have long been viewed as possessing magical influences. Each type contains its own unique properties. For any issues involving creativity, I place a Topaz next to my silver cup, along with a Quartz Crystal, to amplify power.

The four Elements (Earth, Air, Fire and Water) play significant roles in our daily lives. They are extremely powerful sources of energy, and as such, help to boost the magic. As a magical practitioner, I incorporate the Elemental energies into the ritual process. On my altar, Earth is represented by a cup of salt, Air by incense, Fire by a burning candle and Water by a cup of water.


ABOUT MY CREATIVITY POTION

I have intentionally added the sediment from each potion to my bottles as a reminder of Earth’s bounty.

Ingredients will vary in proportions as each potion lot is created.

This potion is NOT TO BE INGESTED – FOR EXTERNAL USE ONLY

My Creativity Potion includes EITHER one small organza drawstring pouch OR one individually handcrafted oak stand.


SUGGESTED USES

Keep a bit of magic nearby. You never know when you may need some! Carry your Creativity Potion in the organza drawstring pouch OR place it on your desk, in its customized oak stand, for inspiration. You can even insert your business cards into the slot provided in the stand.

Inhale the lovely fragrance while visualizing its intent.

Wear this potion as you would a perfume.

Put a few magical drops in your bath water. Soak in the magic!