Five Lessons I Learnt attending Monster Judging School

I recently had the chance to be a fly on the wall at the latest Tomorrow Awards Monster Judging. It was the first time I’d attended such a thing, so, cliched as this may sound, I didn’t really know what to expect. Award show judgings are by and by large held behind closed doors, and the only way to get a sneak of what really happens inside is to be part of the jury.

Or, as the case was, to start your own.

The Creative Solution Agencies Seek is Within

I can tell you one of the things that keeps you up at night once you’ve reached the “heights” of Chief Creative Officer is, “Where’s the next job going to come from if this one doesn’t work out?” Actually, now that I think about it that was probably my wife whispering to me as I tried to fall asleep. It’s not like there are many openings for that title at any random time given the average number of years a person stays ensconced in the position, considering they define the agency’s style and voice.

ihaveanidea @ VCU’s Executive Education for CDs, Days Four & Five

The sun was shining bright and the weather was hot — but not too hot — when I stepped out of the hotel to head on over to the Brandcenter this morning. The concierge warned that the weatherman called for thunderstorms this afternoon, but I was in too much of a hurry to grab an umbrella. Besides, how bad can a little rain be?

HAVE YOU READ?

Books are improving. Now skip the “advertising”

How to get off the spec merry-go-round

AGENCY PROFILES

TAXI NY
Whenever you read stories and articles about TAXI, one the world’s most successful creative shops and easily Canada’s most globally recognized ad agency, you hear about how the name “TAXI” came about.

BBH New York
One of the first things I notice when stepping off the elevator and onto the 19th floor at BBH is how open and bright the agency felt. I couldn’t quite put my finger on what it was until it was pointed out to me. BBH has no ‘corner offices’ or any other rooms that make use of the building’s exterior windows.

StrawberryFrog NY
Once upon a time dinosaurs ruled the earth. These dinosaurs were called global advertising networks. They included specimens like the Bureaucratosaurus, the infamous Egosaurus, and even the legendary Networkosaurus.

INDUSTRY

AD THEORY

EVENT REVIEW

AD CELEBRITY BOOK LIST

EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.