Retro Super Bowl Thoughts From a Digital Guy

Lincoln Bjorkman
EVP, Executive Creative Director.
Digitas NYC
I turned on Super Bowl XXIV and I stepped into a time machine back to those pre-Bubble years before the turn of the last century. Ah yes, ‘twas was a simpler time. The first half of this retro-Super Bowl was all nostalgia… I kept waiting for those retro team [...]

3D | NEW GAME | NEW RULES

James Stewart
Producer/Director and Owner
Geneva Film Co.
One year ago, James Stewart of Geneva Film Co. penned a very popular article here on ihaveanidea about his field of expertise, working with 3D technologies. Fast forward to 2010, and James is back to talk more about 3D, a world that that has suddenly become more [...]

Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Marc Stoiber
Founder
Change
I know, it’s the beginning of January, and your bleary eyes are trying to focus on the new year. This ought to help snap you to attention.
As you know, Green Screen is a monthly article highlighting the best in communications for green and socially responsible clients. It includes everything from more traditional [...]

HAVE YOU READ?

Academia: The All-New Interactive Development Program @ The Creative Circus

Getting laid (off): Diaries of a copywriter gone rogue

AGENCY PROFILES

TAXI NY
Whenever you read stories and articles about TAXI, one the world’s most successful creative shops and easily Canada’s most globally recognized ad agency, you hear about how the name “TAXI” came about.

BBH New York
One of the first things I notice when stepping off the elevator and onto the 19th floor at BBH is how open and bright the agency felt. I couldn’t quite put my finger on what it was until it was pointed out to me. BBH has no ‘corner offices’ or any other rooms that make use of the building’s exterior windows.

StrawberryFrog NY
Once upon a time dinosaurs ruled the earth. These dinosaurs were called global advertising networks. They included specimens like the Bureaucratosaurus, the infamous Egosaurus, and even the legendary Networkosaurus.

INDUSTRY

AD THEORY

EVENT REVIEW

AD CELEBRITY BOOK LIST

EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.