Proudly Sponsored By
articles / advertising know-how and fearless opinions


Honest and True thumbnail

Honest and True

In swinging 1960s London, scanning the property pages of the Evening News for a new pad, you might have come across descriptions like this:

“Do not be misled by the trim exterior of this modest period res with its dirty broken windows; all is not well with the inside. The decor of the nine rooms, some of which hangs inelegantly from the walls, is revolting. Not entirely devoid of plumbing, there is a pathetic kitchen and one cold tap. No bathroom, of course, but Chelsea has excellent public baths.”

A Brand Ol’ Story thumbnail A Brand Ol’ Story

I was founded many years ago.

Bringing something new that was better than the old.

I got some attention, interviews, positive reviews and even some fans.
People liked me. People talked about me. People bought, used and loved me.
It was absolutely great.
I was welcomed into their cities, streets and homes.

Agency Profile: Scholz & Friends Berlin thumbnail Agency Profile: Scholz & Friends Berlin

Once a business reaches a certain size, it can have a difficult time seeming warm and personable, not just to outsiders, but also to their employees. But for the Berlin-based headquarters of acclaimed German ad agency Scholz & Friends, it starts at the front door.

Or rather above it.

HAVE YOU READ?

AGENCY PROFILES

BBH Asia-Pacific, Singapore

BBH Asia-Pacific, Singapore
After starting up using Simon Sherwood’s (Simon is now BBH’s Global CEO) apartment as its humble base of operations, the agency has now moved into an old warehouse right by the Singapore River where 88 people come in to work every morning.

AKQA, San Francisco

AKQA, San Francisco
While the majority of San Francisco’s ad agencies inhabit skyscrapers stretched along Battery Street (the “Madison Avenue” of San Francisco), AKQA is located in SoMa (South of Market, for the rest of us non-natives.

Sid Lee Amsterdam

Sid Lee Amsterdam
It seems like everyone who works in advertising has at one time or another thought about opening their own agency. I know I have.


EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.


LATEST JOBS

ALSO IN THE NEWS

Agency Profile: M&C Saatchi Berlin thumbnail Agency Profile: M&C Saatchi Berlin
Agency Profile: Campbell Ewald thumbnail Agency Profile: Campbell Ewald

MORE ARTICLES

In Defense of Time thumbnail In Defense of Time

INBOX

INBOX JWT London is turning the air Pear

CREATIVES

CREATIVES Bob Moore Creative Officer Publicis USA

Copyright © 2001-2013 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy