Let’s Stop Translating

“Words need to be translated, and that’s too inefficient in today’s globalized world” said Martin Murphy in a 2011 IHAVEANIDEA article. He wrote a great piece on opposite points of view on copywriting and its relevance. This sentence stuck with me because I agree.

Hey Agencies, Squeeze This!

There used to be a time where thinking small was considered thinking big. A time when the crazy ones were looked up to for being pioneers and the essence of innovation that challenged us to think different, inspired us to be great. The forefathers of our industry — Doyle Dane Bernbach, J. Walter Thompson and Ogilvy & Mather — changed the course of the agency model by combining the world of Art & Copy. Today, more than ever, we need to be as bold and fearless.

A Gift to the Land of Etiquette

Today it is no surprise to see the luxury spending of a Chinese tourist who is traveling to Paris or Italy. He or she will possibly purchase most of the luxury goods there, with handbags, clothing, watches and jewelry being the most popular. These are often the gifts they plan to bring back home, to give to family, friends and business acquaintances. It is a favorable phenomenon, particularly in the luxury market, and in which Chinese gifting culture plays an notable role.

HAVE YOU READ?

The Business of Creativity

It’s All About Character, Roots and Characters: Marketing in the Middle Kingdom

AGENCY PROFILES

BBH Asia-Pacific, Singapore
After starting up using Simon Sherwood’s (Simon is now BBH’s Global CEO) apartment as its humble base of operations, the agency has now moved into an old warehouse right by the Singapore River where 88 people come in to work every morning.

AKQA, San Francisco
While the majority of San Francisco’s ad agencies inhabit skyscrapers stretched along Battery Street (the “Madison Avenue” of San Francisco), AKQA is located in SoMa (South of Market, for the rest of us non-natives.

Sid Lee Amsterdam
It seems like everyone who works in advertising has at one time or another thought about opening their own agency. I know I have.

INDUSTRY

AD THEORY

EVENT REVIEW

AD CELEBRITY BOOK LIST

EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.

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Let’s Stop Translating

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