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articles / advertising know-how and fearless opinions


You don’t have to be crazy to work here, but… thumbnail

You don’t have to be crazy to work here, but…

If you’ve never lived in the UK the name Broadmoor may not mean a lot, perhaps just somewhere to take a Sunday afternoon stroll in that green and pleasant land. But it might well be the last one you ever did, because Broadmoor is Britain’s most infamous high-security psychiatric hospital. A funny farm for people you really don’t want to make fun of.

‘Broadmoor’ is also an uncannily close anagram of ‘boardroom.’ Coincidence?

3 Percent Conference, One Month Later thumbnail 3 Percent Conference, One Month Later

“People overestimate what they can do in a day and underestimate what they can do with their lives.”

This quote really struck me – mostly because it perfectly sums up a lot of people I know. We pile an unrealistic amount of things on our plate daily, setting ourselves up for failure and then the continual discouragement causes us to shift our long-term career goals. Our careers go from ambitious dreams to “we’ll see what happens.”

Checkmate thumbnail Checkmate

It’s an age-old industry conversation: why aren’t there enough women in advertising?

But some men (yes, those in the leadership positions, the ones who already have the power and who will have to give up some of that power to let the ladies in) have grown immune to the conversation. Not by admission, of course, but in reality? They are listening to the case for more female CD’s as intently as they are listening to their wives nag them about spending the holidays with Aunt Tilda: with faux-rapt eyes and an absent mind.

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AGENCY PROFILES

BBH Asia-Pacific, Singapore

BBH Asia-Pacific, Singapore
After starting up using Simon Sherwood’s (Simon is now BBH’s Global CEO) apartment as its humble base of operations, the agency has now moved into an old warehouse right by the Singapore River where 88 people come in to work every morning.

AKQA, San Francisco

AKQA, San Francisco
While the majority of San Francisco’s ad agencies inhabit skyscrapers stretched along Battery Street (the “Madison Avenue” of San Francisco), AKQA is located in SoMa (South of Market, for the rest of us non-natives.

Sid Lee Amsterdam

Sid Lee Amsterdam
It seems like everyone who works in advertising has at one time or another thought about opening their own agency. I know I have.


EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.


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Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy