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Does Your Portfolio Reflect the Future?

Posted on February 24, 2012 and read 1,813 times

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ignaciocreditpic Does Your Portfolio Reflect the Future? Ignacio Oreamuno
President
IHAVEANIDEA

In a recent article from the Washington Post some very simple graphs point to what seems like obvious stuff (yeah, the internet is growing, print is dead and no one can remember what radio is).

Ironically, even though most juniors are young and are the best examples of people who are diving knee-deep into new media and technology in their quotidian lives, their portfolios are often a blast from the past.

As I worked with Feast by iStockphoto’s February Mentorship Protégés Katie and Mike this week, they both had a knee-jerk reaction to begin their campaigns by developing the print idea first. It’s normal. At school, that’s what most students are still being taught.

However, if you want your portfolio to reflect the growing needs of clients and agencies, you should consider starting a concept for a junior book on a new technology, like web or the-always-hard-to-define mobile. The reason mobile is hard to define is because people always ask questions such as, “Is a website banner that you can see on your phone mobile?” I personally don’t think that even those who work in mobile are completely sure what mobile means.

A Macbook Air, an iPad and an iPhone are all mobile, internet-ready electronics we carry around with us. So instead of trying to begin a concept with a print execution and then forcing new technologies to retrofit, reflect on your own day-to-day use of mobile technologies. As you use your phone while you’re walking to your school or work… or as you have coffee… or when you’re killing time waiting for a friend… or trying to find your way or amuse yourself, how are you using it? What is your experience and what is missing from it? What would be useful? What is it adding to your day? For example, radio might be dead, but I listened to radio just this week using Stitcher on my iPhone.

It is this kind of filter and standard that I am using as I work with Katie and Mike to strengthen the pieces in their books and create two Portfolios of the Future.

Want to do a test yourself? Print out that article from the Washington Post linked above and put it in your book; does it make your campaigns look out of sync with reality?

If so, then it’s time to throw ‘em away and start from scratch.

Tune in to more feedback and tips for the rest of the month at http://feast.istockphoto.com/volumes/october/mentorships/february-mentorship-communicating-creativity/katie-reuschle. Feast is now accepting applications for their March mentorship with R/GA Creative Director Cyrus Vantoch-Wood as well: http://feast.istockphoto.com/mentorship/.

 






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