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Ad Celebrity Book List: Flo Heiss

Posted on February 3, 2012 and read 2,931 times

Ad Celebrity Book List: Flo Heiss thumbnail

Dare London’s Executive Creative Director Flo Heiss was born in deepest Bavaria and grew up in a place called Murnau. Yes that’s right, a place where people actually wear Lederhosen. If you ask nicely, he will still put them on, but it’s a tough sell to get him to yodel. Flo studied graphic design in Germany, Italy and at the Royal College of Art in London. All of those smarts combined with his talent and experience, including multi award winning Dare, have qualified Flo to chair and sit on numerous international juries including D&AD, Creative Review and The One Show. He has an unhealthy obsession with animated gifs and giant squids. Which is exactly why you should be intrigued with what inspires Flo to turn the page. Thanks to his tendency to complete a task above and beyond the call of duty, Flo recommends not only ten books, but ten and a half. Let Flo know what you think about his favorites and follow him at @floheiss.


Here are my 10 and-a-half books for you:

wim Ad Celebrity Book List: Flo HeissMode En Module by Wim Crouwel

I don’t speak any Dutch, but that doesn’t really matter with this incredibly beautiful book. Wim Crouwel’s designs have served to lift me out of a creative black hole many a time.

 

 

eno Ad Celebrity Book List: Flo Heiss

A Year With Swollen Appendices: Brian Eno’s Diary

The only book I have read more than 5 times. A brilliant account of the year 1996 in Eno’s life. Spiked with loads of eclectic observations on life, music and everything in between. Very inspiring and life affirming.

 

Printed Matter by Karel Martensprinted Ad Celebrity Book List: Flo Heiss

Another Dutchman, but this book is in English. What I love about this book is the fact it comes across as an object as well as a book, Japanese bound and wrap around cover. The colours of Martens’ prints will blow your mind. 

 

You Are Not A Gadggadget Ad Celebrity Book List: Flo Heisset by Jaron Lanier

Yes, I have just crawled out from under a stone, but I only just discovered this book. Every single word is like a drop of vintage wine served at perfect temperature. A Silicon Valley veteran’s humble views on how technology is shaping who we are. Good and bad. A very important book for future generations. If you are connected and interested in digital-ness, you cannot afford to not read this book.

 

booky wook Ad Celebrity Book List: Flo HeissRussell Brand: My Booky Wook 1 and 2

Don’t laugh. The man’s a genius. Regardez.

 

 

 

butterflies1 Ad Celebrity Book List: Flo HeissNabokov’s Butterflies by Vladimir Nabokov

One of my true obsessions since I was a child: entomology. A brilliantly written science book about the Blue. A poetic butterfly. Admittedly not for everyone.

 

giant squid Ad Celebrity Book List: Flo HeissThe Search for the Giant Squid by Richard Ellis

And this is my other obsession. The hunt for the last true giant on earth that no one has ever seen alive. Careful. This obsession is infectious.

 

 

hinkepott Ad Celebrity Book List: Flo HeissHinkepott. Autobiographische Hüpferei in Briefen und Aufsätzen. Bd. 1 by Horst Janssen

When I studied art in Munich in the early nineties I first came across this artist from Hamburg and subsequently devoured everything he’d ever written. Not sure how well known he is outside Germany, but check him out. His etchings are exquisite. This is his autobiography.

 

cannes Ad Celebrity Book List: Flo HeissSuper-Cannes by J.G Ballard

I am not much of a fan of science fiction writing, but Ballard’s work is different. Science fiction set in the near future. Unsettling fucked up scenarios painted in everyday situations of corporate boredom. Scary, fascinating and probably true.

 

 

And this what I am reading right now…

machine Ad Celebrity Book List: Flo HeissThe Machine Stops by E M Forster

A short story describing what can only be the first account of the internet – in 1928. Spine tingling.

 

 

Oh, and here is one more since the last one is only a short story:

graffiti Ad Celebrity Book List: Flo HeissThe Faith Of Graffiti by Norman Mailer

The only book on graffiti you need to own.

 

 

 

 







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