Become a Member
Proudly Sponsored By
articles / advertising know-how and fearless opinions
IHAVEANIDEA.ORG > articles >  ihaveanidea @ VCU’s Executive Education for CDs, Days Four & Five


ihaveanidea @ VCU’s Executive Education for CDs, Days Four & Five

Posted on August 9, 2010 and read 4,836 times

ihaveanidea @ VCU’s Executive Education for CDs, Days Four & Five thumbnail

brettcreditpic ihaveanidea @ VCUs Executive Education for CDs, Days Four & FiveBrett McKenzie
Chief Writer, SBN2
ihaveanidea

To see what happened on Day One, click here.

To see what happened on Day Two, click here.

To see what happened on Day Three, click here.

The sun was shining bright and the weather was hot — but not too hot — when I stepped out of the hotel to head on over to the Brandcenter this morning. The concierge warned that the weatherman called for thunderstorms this afternoon, but I was in too much of a hurry to grab an umbrella. Besides, how bad can a little rain be?

Quiche and fruit salad were the fuels for this morning, and the fact that everyone had arrived extra early to get a jump on either the special assignment assigned yesterday afternoon or their four-minute presentations for Peter Coughter told me this fuel would be necessary. But before we could get to those projects, we had a number of guest speaker sessions. And the first speaker of the day should be no stranger to the ihaveanidea crowd.

img 2105 2 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

Yes, that’s right, it’s our pal Nancy AKA Nancy Vonk, Co-CCO of Ogilvy Toronto AKA one half of the Ask Jancy column here at ihaveanidea. It was great to see her again, since we don’t cross paths nearly as much as we used to since we moved ihaveanidea to Montreal. But enough with the reminiscing, it’s time to get down to business. Nancy was here to chat about a topic that’s near and dear to both her heart and her way of running an agency: empowering juniors and interns — both agency and client side — to produce amazing results.

img 2141 2 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

Get the Flash Player to see the wordTube Media Player.

(approx. 55 minutes)

img 2159 2 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

After a really cool and engaging brainstorming session with Nancy, it was time for another big-name guest speaker. This time around, we had none other than David Sable, Vice Chairman, Chief Operating Officer of Wunderman. Now David’s been at this ad game since computers had more weight in pounds than storage space in megabytes, what does he know about ‘digital’ and ‘new technologies’? Quite a bit, actually. After all, you don’t get on the Cannes Integrated and Titanium jury by being stuck in the past.

img 2272 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

Get the Flash Player to see the wordTube Media Player.

(approx. 19 minutes)

img 2293 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

_________________________

Noon came, and after my favorite lunch of the week (chicken and steak fajitas for the win) the class got to experience another presentation on incorporating digital storytelling into your agency’s work. This time around, we heard from Joe Alexander and Brian Williams, The Martin Agency SVP Creative Director and Senior Art Director respectively. They stopped by (well technically Joe was the only one stopping by, as Brian was also attending the week long course as a participant) to talk about their Integrated Gold Lion winning campaign for the JFK Presidential Library entitled “We Choose The Moon“.

Get the Flash Player to see the wordTube Media Player.

Get the Flash Player to see the wordTube Media Player.

(approx. 12 minutes)

img 2323 2 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

_________________________

As mentioned earlier, every attendee of the Executive Training Course had an assignment given to them before coming down to Virginia. It was a pretty simple one: create a presentation no longer than four minutes and present it in front of their peers. The subject could be about anything, and they could use any audio-visual aids they wished. And maybe, just maybe, they picked up a lesson or three in Peter Coughter’s presentation class yesterday to bring it to the next level.

Now we could show you everybody’s presentations, but I’m not sure that all of the attendees would be too keen on that. Sooooo… I’ve picked one brave person and exposed his soul to the world, not only showing you all his four minutes of torture, but also the feedback Peter and the class gave him, as well as his post-ordeal comments (he actually did a pretty good job!)

Get the Flash Player to see the wordTube Media Player.

(approx. 9 minutes)

Thanks Shane!

And as if my hotel concierge was some sort of prophet, mere moments after everybody finished and Peter excused everyone for the day, the sky opened up, unleashing a certifiable deluge, a monsoon that would render any umbrella inadequate. Fortunately the hotel sent over a shuttle to pick a bunch of us up, and everyone stayed dry well into the evening. Oh yes, the evening. You see, there was that final group assignment that everyone received yesterday. It was due first thing tomorrow morning, and this was pretty much the only time anybody had to work on it. I sense a rather late night for some…

_________________________

DAY FIVE

Finally! The weather I’ve been expecting to find in Richmond the entire trip: Sunny, hot and humid! Gone are the long sleeved button-downs, replaced with short-sleeved checks. I might only be in town for a few hours more, but dammit I’m gonna make the best of it!

I pack my suitcase, check out and hurry on over to the Brandcenter — they asked us to come a half hour earlier today, yo be able to accommodate the assignment. And when I arrive, not only do I find bagels with cream cheese and lots of pastries, but a whole bunch of weary faces. It turns out that everybody really put an effort into the project, with some groups not calling it a night until 2 or even 4 AM. That’s dedication! That’s commitment! That’s madness!

Now if you’re a Brandcenter or Executive Education for CDs alum, you’ll know what I mean when I say I’ve been sworn to secrecy about the nature of this project. It’s kinda like the first two rules of Fight Club, except that instead of Tyler Durden, you have the far more menacing Don Just running the show.

img 2589 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

Once a bank president and CEO of The Martin Agency, today Don is a professor at the Brandcenter, guiding the Creative Brand Management program; he doesn’t just teach future suits and clients, but he also helps creatives understand and work in harmony with such beasts. And that is the goal of today’s project and subsequent lecture: Understanding the Client Mindset.

img 2658 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

img 2620 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

Overcoming flat tires, missed flights and even death, each group was put through the wringer by Don, and when it was all said and done, every single person in the room had a stronger appreciation for the issues that most concern Ms. Brand Manager of Company ABC.

_________________________

Here we go. After a long week of intensive learning, horizon expanding and just plain having fun, we have finally come to the final speaker of the Executive Education course… Kelly O’Keefe, Managing Director of the VCU Brandcenter, as well as of this particular program.

img 2686 ihaveanidea @ VCUs Executive Education for CDs, Days Four & Five

Get the Flash Player to see the wordTube Media Player.

(approx. 14 minutes)

Entitled “Preparing for the Future”, Kelly’s lesson served as as summation of the entire week’s course, and was a perfect bookend to Rick’s presentation way back on what feels like a million mornings ago. No big formulas, just a lot of big truths to help the attendees as they prepared to go back to their agencies and start kicking ass.

_________________________

This long week of valuable knowledge concluded with sandwiches and certificates for the class of 2010. Some people had planes to catch and didn’t stick around for long, but before too many people did their final business card/Linkedin exchanges, I managed to grab a few of the participants for their final thoughts on the week.

Get the Flash Player to see the wordTube Media Player.

And of course, it makes sense to talk to Kelly, to gauge how well this year’s version went.

Get the Flash Player to see the wordTube Media Player.

Well that’s pretty much it from (finally) hot and sunny Richmond, VA. Time to head off to the airport — no weapons, no jokes — and make my way back to the Great White North. Many thanks to our friends at VCU Brandcenter for inviting us, and by extension all of you, along; I don’t know about you, but I’m just about ready to start being a digitally-minded creative director myself.






RELATED ARTICLES


LATEST JOBS

ALSO IN THE NEWS

Moving Millennials thumbnail Moving Millennials
Thoughts from a Cannes Creative Effectiveness 2013 Jury member thumbnail Thoughts from a Cannes Creative Effectiveness 2013 Jury member

MORE ARTICLES

Agency Profile: Advico Y&R thumbnail Agency Profile: Advico Y&R

IHAVEANIDEA ARCHIVE

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy