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IHAVEANIDEA.ORG > articles >  Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen


Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Posted on January 12, 2010 and read 3,798 times

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marcstoiber Sell the Vatican, Get Crazy Pussy: The January Edition of The Green ScreenMarc Stoiber
Founder
Change

I know, it’s the beginning of January, and your bleary eyes are trying to focus on the new year. This ought to help snap you to attention.

As you know, Green Screen is a monthly article highlighting the best in communications for green and socially responsible clients. It includes everything from more traditional ads to ambient and online.

This month, I received great leads from folks around the world on all manner of campaigns. Special thanks to Lauren Gropper in LA, Manfred Summe in Berlin, Ellen Seh in San Francisco, Chris Staples in Vancouver and ihaveanidea’s own Brett McKenzie in Montreal.

Let’s start with Shft.com. Shft is a new online green scene video mag. It includes film bits, stuff to buy, and just general thoughtstarters on all things green. The video bit I chose to highlight was a wonderful monologue by Sarah Silverman in which she describes how to solve world hunger. She appeals to the Pope to simply sell the Vatican, and use the funds to feed the world. Not only would the world be a much better place for it, but the Pope and his friends would win the, um, admiration of the world’s female population. The Silverman piece is wonderful, and it’s just a taste of the great stuff you’ll find on Shft.

Get the Flash Player to see the wordTube Media Player.

Marcel Paris’ Fiat Crash Test Panda is a great ad, beautifully done. The concept is that the new Fiat is safer for the world, as well as for the driver and passengers. The folks at Fiat truly found an elegant, fun way to express the concept.

Get the Flash Player to see the wordTube Media Player.

Rethink’s Loonie Project is a campaign that was all over the news a while back. What I loved most was the ‘found’ media – loonies with stickers applied to make the poor birds look as if they’d been doused in crude oil. A brilliant campaign that drew all of Canada’s attention to the BC Government’s allowing tankers to traverse the coastline – potentially endangering everything that made Super Natural BC super natural in the first place. Proof that great work doesn’t demand a huge budget.

1251936186 no tankers 1 loonieproject1 Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Sun Shines Out Your Arse is the title of a spot from the UK that draws a very, very interesting connection between your nether regions and environmental responsibility. Don’t ask me to explain…just treat yourself to a viewing.

Get the Flash Player to see the wordTube Media Player.

McDonald’s Fresh Salad Billboard is a brilliant execution of a simple idea. McDonald’s offers fresh salad. And so does the billboard.

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Planet Green is the first all-green TV network in North America. The spot I found plays out what might happen if an enlightened Planet Green viewer found herself acting out her green convictions in a bank. It was good clean fun, with an awesome cameo by a naked security guard. I wish there were more naked security guards in TV spots. It would really liven things up.

Get the Flash Player to see the wordTube Media Player.

 

Planet Green’s Solar Powered Swimsuit is another spot with the same quirky humor. Normally I wouldn’t highlight two spots from the same campaign. But these both made me laugh out loud, so I made an exception.

Get the Flash Player to see the wordTube Media Player.

Utopia Credit Card is a product from GLS bank in Germany. I thought it was worth mentioning because the Utopia card is creating quite a stir in Europe with its change mandate. 30% of the Card’s earnings go to ‘Plant for the Planet’ and their climate initiative; 30% to Utopia, an online forum for sustainability information and change; and the remaining money goes to the bank.

uptopia Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Mini Minimalism is an online program from Germany. It’s interesting because of its concept – the Mini representing conscious consumption by stripping away all but the minimal. But it’s also quirky in the way it invites the consumer to find out about the ‘essential’ elements of Mini, in exactly the time that the consumer has at their disposal. You don’t waste your time discovering superfluous facts – just like Mini doesn’t waste resources creating features you don’t need. I may be a Luddite, but I found a bit of a disconnect – the online copy was in English, but the voiceover was German. Naturally, I thought this was a US campaign, but I wasn’t able to find the program in the US. Perhaps readers could help me set this one straight.

picture 5 Sell the Vatican, Get Crazy Pussy: The January Edition of The Green Screen

Stella Artois Recycling TV Show is the final piece for this article. It’s a beautifully shot mini-show that is part 60’s French cool and part existential comedy. It makes the point – over the course of several skits and a commercial with a hedgehog – that Stella is using recycled paper in its packaging. It definitely gives your head a twist, and makes you wonder what the first creative presentation to the client must’ve been like.

Get the Flash Player to see the wordTube Media Player.

As always, I would welcome your feedback, tips on great new green communication campaigns, and any other thoughtstarters you might have. Look for the next Green Screen in early February.

Marc Stoiber is president and founder of Change, a green innovation brand agency in Vancouver, BC. He can be reached at marc@changebiz.com






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