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IHAVEANIDEA.ORG > articles >  How’d You Get In: Bridget Taylor


How’d You Get In: Bridget Taylor

Posted on April 14, 2009 and read 3,475 times

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As we’ve all come to realize things change quickly in this business. One day you’re Deputy Creative Director at DDB New Zealand and the next you’re getting settled in Singapore. That’s what happened with this weeks HYGI feature, Bridget Taylor. When we first discussed getting her involved with the column she was doing her thing in New Zealand. And now, as a result of her husband’s new position as CEO of Saatchi Singapore and Malaysia she’s checking out agencies on the other side of the pond. She’s holding her cards pretty close at this point and would only say that she’s “having some very interesting chats with some very interesting people”.

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bridget Howd You Get In: Bridget Taylor






I hated being a student.  I hated having no money.  I even hated beer.  But to become an art director I needed a design degree, so for four long years I stuck at it.  Imagine my horror when I realised that I still didn’t really have the right skills and had to do another intensive course just to start thinking about getting a job.

Now it was time to lug my book around, only to learn I didn’t have enough in my book, there was too much in my book, they weren’t hiring or they just weren’t interested.  Then out of the blue, I got a phone call from a CD.  They were looking, they wanted to see me, they were a direct agency.  A what?  I had never heard of direct.  But it was a job.

The interview was going brilliantly, they thought I had a good style and a very graphic book, “so why did I want to be a writer?”  Silence.  Tumbleweed.  All I could think about were all those years of work toiling over type and layout, and they wanted a writer.  So I did what I would suggest any young creative who really wants to work in this business do, I faked it.

The hardest thing is getting in the door.  Do whatever you need to do, even if it means swapping sides.  You just never know, like me, you might end up loving it.






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