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2006 BESSIES – Where Famous Ads Get Famouser

Posted on May 10, 2006 and read 6,469 times

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2006 BESSIES – Where Famous Ads Get Famouser
Metro Toronto Convention Centre, April 28, 2006

First Light Photo Gallery of the 2006 Bessies

As it turns out, the best television advertising Canada has to offer wasn’t all that great for 2006. And I have to agree with Dan and the rest of the Bessies judges that the work from 2006 was missing the “wow” factor.

This year the Bessies awards, which promote television as an advertising medium in Canada, awarded Best of Show honours and a gold award in the Single category to Toronto’s John St. for “Long Goodnight” a 30-second spot for Intercontinental Hotels Group shot by Tim Godsall of Untitled.

And as to be expected, Best of Show Campaign honours were given to TAXI’s three-part series of 15-second spots directed by Joachim Back for Pfizer Canada’s Viagra. “Office” and “Golf” from the Pfizer “Bleep” campaign also won Bessies gold in the singles category.

From 29 finalists, gold was bestowed to eight other television spots, which can all be seen here on adbeast’s Gold Spots Campaign reel.

DDB Vancouver did a nice body of work good with their campaign for BC Dairy Foundation snatching 3 golds from the stingy judges in the process. And luckily, one of my favourite spots of the year for Future Shop, “Busted” by Rethink and the Perlorian Brothers sneaked away with a gold before Bessies 2006 chairman and Downtown Partners CD Dan Pawych stopped handing out the hardware.

For 2006, The Spiess Award for lifetime achievement was given to Terry Iles, senior art director and veteran OCAD instructor. While Jim Hardie of the Eyes Post Group received The Bob Mann post-production award and director Yael Staav was recognized with the inaugural Don Award, given in memory of Partners’ Film Company founder Don McLean, who passed away in 2005.

I gotta agree with Dan, the television work this year is absolutely safer. But to answer his question, the work is a product of what clients are buying and what their agencies are selling them. We’re both in it together. Quit pointing fingers at the other guy!

It’s not about pushing our clients harder.

It’s about time we (all parties involved in commercial production) really
started to listen to our audience.

In fact, according to Nielsen (and their full-page ad in the program) the average Canadian watched 28.5 hours of TV a week between September 19th 2005 and March 12th 2006. I think we owe that television viewer more than a dozen gold spots. Don’t you?

The Bessies are presented by the Television Bureau of Canada in conjunction with the Broadcast Executives Society. For all the 2006 Bessies winners, go here.


Jay Thompson
VP of Stuff
ihaveanidea






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