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And the best Super Bowl ad award goes to…a spot with a dog. Of course, the critiques and USA Today Ad Meter voting is underway (as we are writing this article) yet it’s a safe bet that the winner will be a dog or a baby. Regardless of who ultimately tops USA Today’s Ad Meter, the real standout star of Super Bowl Sunday, besides Eli Manning of the Giants, is the “second screen.” With the rise in power of social media, the second screen proved to be a dominating force yesterday and ultimately proved itself as a real player for the game of advertising.

VCU Brandcenter: The Most Innovative Business School in the World

There are many reasons why IHAVEANIDEA is proud to partner with the VCU Brandcenter. But why are we beaming with extra pride these days?

Since 2006, the Brandcenter competed in the Innovation Challenge four times. The first time the VCU team went into battle, they came in 20th, the second time 15th, the third time they jumped up to second place and this year?

Well, this year they were deemed “the most innovative business school in the world.”

When is Media not Media? When it’s Social

When I was at art school, I understood what the word ‘Media’ meant. It was paper, charcoal, pencil, canvas, paint – and later, in my YBA phase, it was telescopes and pocket televisions. It was stuff you could see, hear, touch, (and sometimes taste and smell). It was the stuff I used to express my ideas.

Then I started working in advertising, and I still understood what the word ‘Media’ meant. Print Media meant words and pictures on paper. Out of Home Media meant words and pictures on a surface outdoors. Broadcast media meant words, pictures and sounds filling time on TV or radio. And online media meant words and pictures made up of pixels on screens.

Media was stuff you could see, hear, touch, (and sometimes taste and smell). It was the stuff I used to express my ideas.

HAVE YOU READ?

Two is the Loneliest Number

Agency Profile: Sid Lee Paris

AGENCY PROFILES

BBH Asia-Pacific, Singapore
After starting up using Simon Sherwood’s (Simon is now BBH’s Global CEO) apartment as its humble base of operations, the agency has now moved into an old warehouse right by the Singapore River where 88 people come in to work every morning.

AKQA, San Francisco
While the majority of San Francisco’s ad agencies inhabit skyscrapers stretched along Battery Street (the “Madison Avenue” of San Francisco), AKQA is located in SoMa (South of Market, for the rest of us non-natives.

Sid Lee Amsterdam
It seems like everyone who works in advertising has at one time or another thought about opening their own agency. I know I have.

INDUSTRY

AD THEORY

EVENT REVIEW

AD CELEBRITY BOOK LIST

EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.

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