How’d You Get In: Joe Baratelli

Joe Baratell knows cars as well as he knows advertising. He has been a DGA member since 2000 and has been with RPA since 1986. That is true commitment to a company, nearly unheard of in the business today. But what brought him to RPA and how did Joe Baratelli get in?

The New Club: An Open Letter to the Industry

I just finished reading the Steve Jobs biography, and the one thing I picked up from him is that sometimes organizations have to believe in something that is not proven and gamble it all. It is my feeling that the members of the Art Directors Club want a resource that forces them to become better creative professionals. As the new Executive Director of the Club, I will be betting all my chips on the future—studying, learning, exposing and embracing the changes we face now, and will face in the years to come.

You Have Been Watching…

There is a malign influence stalking our industry, turning formerly enthusiastic, optimistic creative professionals into Munch-Scream-faced misanthropes, shivering, twitching wrecks, desperate to get out, to get away, to go anywhere to escape the next two-minutes of fresh hell that awaits.

What began with just a few, isolated cases is now a scourge, infecting otherwise good work and turning it into a will-sapping grey-goo of guitar-driven banality, all wrapped up with a perky VO.

I speak, of course, of the BAD AWARD CASE STUDY FILM.

HAVE YOU READ?

I’m with Stupid

Isn’t Winning Everything?

AGENCY PROFILES

BBH Asia-Pacific, Singapore
After starting up using Simon Sherwood’s (Simon is now BBH’s Global CEO) apartment as its humble base of operations, the agency has now moved into an old warehouse right by the Singapore River where 88 people come in to work every morning.

AKQA, San Francisco
While the majority of San Francisco’s ad agencies inhabit skyscrapers stretched along Battery Street (the “Madison Avenue” of San Francisco), AKQA is located in SoMa (South of Market, for the rest of us non-natives.

Sid Lee Amsterdam
It seems like everyone who works in advertising has at one time or another thought about opening their own agency. I know I have.

INDUSTRY

AD THEORY

EVENT REVIEW

AD CELEBRITY BOOK LIST

EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.

LATEST JOBS

ALSO IN THE NEWS

Oh, You Want that Banner to be Effective?

Should We Be Flattered or Mad?

GIFs and Goya

INBOX

JWT London is turning the air Pear

CREATIVES

Bob Moore Creative Officer Publicis USA

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