Ad Celebrity Book List: Flo Heiss

Dare London’s Executive Creative Director Flo Heiss was born in deepest Bavaria and grew up in a place called Murnau. Yes that’s right, a place where people actually wear Lederhosen. If you ask nicely, he will still put them on, but it’s a tough sell to get him to yodel. Flo studied graphic design in Germany, Italy and at the Royal College of Art in London. All of those smarts combined with his talent and experience, including multi award winning Dare, have qualified Flo to chair and sit on numerous international juries including D&AD, Creative Review and The One Show. He has an unhealthy obsession with animated gifs and giant squids. Which is exactly why you should be intrigued with what inspires Flo to turn the page. Thanks to his tendency to complete a task above and beyond the call of duty, Flo recommends not only ten books, but ten and a half.

AGENCY PROFILES

BBH Asia-Pacific, Singapore
After starting up using Simon Sherwood’s (Simon is now BBH’s Global CEO) apartment as its humble base of operations, the agency has now moved into an old warehouse right by the Singapore River where 88 people come in to work every morning.

AKQA, San Francisco
While the majority of San Francisco’s ad agencies inhabit skyscrapers stretched along Battery Street (the “Madison Avenue” of San Francisco), AKQA is located in SoMa (South of Market, for the rest of us non-natives.

Sid Lee Amsterdam
It seems like everyone who works in advertising has at one time or another thought about opening their own agency. I know I have.

EDITOR'S PICK

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
In this article, I’m hoping to impart some useful information about advertising ideas and how one arrives at them. I’m hoping this information will bring comfort and peace and a touch more confidence.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART TWO
Let’s talk about another process for idea generation. This process isn’t specific to advertising, but it can work very well for what we do. It’s called SCAMPER, and it is attributed to a writer named Bob Eberle.

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART THREE
What happens if you do something unexpected with your product or your medium or an everyday object? Many years ago, Volkswagen found a way to make the shape of their car say something about thrift in tough economic times.