| Wednesday, April 16. 2008
The 2.0 agency experiment
continues. Two months ago, we developed a new invoicing method with
some of our clients. The problem was like this: Billing by media percentage makes no sense
when media buying is no longer a necessity. Plus, charging by the hour
for ideation, research and development, or strategy is utterly
dysfunctional. First off, it’s not something you can predict (“How much
time will I need to come up with something good?”), nor is it something
you can manage (“Well, I was doing some research, but I was also
playing around and doing some reading…”). Projected budgets quickly
became delirious dreams, and time sheets mere approximations filled
with feelings of guilt and misinterpretations.
|
LATEST Comments
Wed, 14.05.2008 16:43
a semblance of conscience and morality amidst an article of shameless self importance. I'm calling you Gary.
Tue, 13.05.2008 09:09
Good on you Gary. Thanks for showing us all the difference between a "recruiter" and a "headhunter."
Thu, 08.05.2008 11:35
I was pretty shocked to read the arrogant, conceited, self-serving article by a fellow "recruiter" on the issue of [...]
Thu, 08.05.2008 10:49
At the end of the day all the agencies do average work. It is only scam work that sets the standard of the agency. So [...]
Wed, 30.04.2008 12:50
As a fellow headhunter who specializes in the advertising industry, I whole-heartedly agree with the author. Accepting [...]