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CASALE MEDIA LAUNCHES THE ENGAGEMENT DIRECTIVE GLOBAL CREATIVE ADVERTISING COMPETITION  | about

CASALE MEDIA LAUNCHES THE ENGAGEMENT DIRECTIVE GLOBAL CREATIVE ADVERTISING COMPETITION

Press Releases   ·   March 21, 2012

NEW YORK – (March 21, 2012) – Casale Media Inc., a leading premium online media technology company, today announced “The Engagement Directive: A Tomorrow Throwdown,” a worldwide competition in which creative minds will compete to craft the best interactive video-enabled rich media ad campaigns using Casale Media’s video overlay solution, VOS. Casale Media partnered with the Tomorrow Awards/IHAVEANIDEA organization to develop the contest and all participants will have a chance to compete for $15,000 in prizes from the two companies.

Contest participants will choose from seven brands and one free-for-all brief to create ads for, including: Kellogg’s Vector, Rocawear, McDonald’s Europe, FOX Canada’s Family Guy and Glee, EMI/Capitol records band Graffiti6, and Weekly World News. With briefs and assets in hand, competitors will be asked to design the most engaging, boundary-breaking video-enabled rich media overlay ad that best executes the brand’s overall vision. The contest is open to all creative minds around the world and consists of three rounds beginning with the first round entry deadline on April 20th, 2012, and first round finalists to be announced on May 4th, 2012.

A panel of judges that includes representatives from Casale Media, the brands, IHAVEANIDEA/The Tomorrow Awards and creative minds will vote on the top eight ads that will run live on Casale Media’s ad network, MediaNet, from May 28th, 2012 – June 25th, 2012. Online voting will be open to the public and will count toward the final panel decision. The eight finalists will have their ads assembled by Casale Media, executed and run in market according to the brand’s brief, in addition to receiving a cash prize. The grand prize winner will be announced on July 2nd, 2012.

“This competition gives the best creative minds around the world an opportunity to showcase their innovative skills and talents by making these top brands’ campaigns come to life in new ways,” said Julia Casale-Amorim, CMO, Casale Media. “Our goal with the Casale Media VOS platform was to develop an easy-to-use technology that could truly showcase the power that video advertising has to evoke an emotional response from viewers. With this competition, we look forward to seeing truly innovative and creative campaigns that push the boundaries of online video advertising.”

VOS is Casale Media’s video overlay solution that powers IAB standard ad units with rich interactive functionality and video-ready capabilities. It enables easily scalable, targeted and fully customized video and rich media ads to be created and run in-market for the price of standard display. VOS removes the guesswork and complexity from interactive video and rich media by consolidating all technical assembly, hosting, delivery, and media required into a single, cost-efficient platform.

For more details about The Engagement Directive: A Tomorrow Throwdown, or to enter the competition, please visit http://engagementdirective.com/.

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About Casale Media

Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry’s first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.

The company’s premium advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties. One of the leading independent digital media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture. More information is available at www.casalemedia.com.

About IHAVEANIDEA & The Tomorrow Awards

IHAVEANIDEA is the community for the international advertising industry, one of the oldest and longest running websites dedicated to advertising. Founded in 2001 by Ignacio Oreamuno, IHAVEANIDEA was conceived as an online resource for passionate advertising professionals to share their knowledge and experience, challenge the norms and collectively push each other, with the belief that such an exchange would benefit all within the advertising industry.

The Tomorrow Awards is the first international advertising award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. In contrast to other industry award shows, The Tomorrow Awards is uniquely category-neutral and seeks to educate the industry about new technologies and creative possibilities by including the entire industry in the judging process. Learn more at www.tomorrowawards.com.



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