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IHAVEANIDEA GOES BACK TO THE FUTURE

Press Releases   ·   February 26, 2007

(TORONTO, February 26, 2007) ihaveanidea, Advertising’s Intellectual Archive, announces the addition of Future Marketing to its growing roster of industry sponsors. In support of ihaveanidea’s mission to globally promote the advertising industry, Future Marketing which celebrates a wide range of non-traditional marketing and advertising techniques, will be a part of ihaveanidea’s events and educational initiatives for the coming year.

“Future Marketing has a lot in common with ihaveanidea. They, just like us, aim to act as an agent of change in our ad industry. We plan to use the entire ihaveanidea machinery to help connect the ad industry with Future Marketing. They are bringing knowledge and content to the ad industry that no else can and they are asking all the right questions about the changing facets about our industry. We’ll be working very hard to help cement their place in the ad industry.” says Ignacio Oreamuno, President of ihaveanidea.

Alex West, founder of Future Marketing explains the reason behind their sponsorship, “I set up Future Marketing to reflect the huge changes in the brand communication industries and to help agencies and brands work better in this new environment. New environments need new thinking, and ihaveanidea is helping to facilitate that thinking and to feed that debate that’s raging globally. The guys at ihaveanidea have a great point of view and an approach that perfectly reflects the positive aspects of the industry in which we all work, it’s fresh and innovative and it represents the next generation, a generation that if so often ignored by the old guard.”

Over the next weeks, ihaveanidea will be providing live coverage of the Future Marketing Summit in New York City as well as providing a special offer to all ihaveanidea viewers who want to attend that includes a discount a free video iPod loaded with content from the Future Marketing. Speakers in the NY Future Marketing summit include Scott Goodson – Founder & Chief Creative Officer, StrawberryFrog, • Luanne Calvert- Creative Director, Google, Esther Lee – SVP, Chief Creative Officer, The Coca-Cola Company, Johan Eidhagen – CMO, Nokia N Series, Stefan Olander – Global Director of Digital Media, Nike , Catherine Davis – SVP Marketing Services, Diageo North America, Mike Fisher – CMO, Xbox USA amongst many others.

About Future Marketing
The Future Marketing Awards celebrates a wide range of non-traditional marketing and advertising techniques. The brand communication environment has changed and this change is a quickening pace: it is our intention to illuminate and identify the opportunities, celebrate the pioneers and showcase the best work from around the world.



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