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IHAVEANIDEA PREMIERES THE 2006 CLIO AWARDS WINNER’S REEL

Press Releases   ·   September 11, 2006

(TORONTO, September 11th, 2006) ihaveanidea, Advertising’s Intellectual Archive announces its 3rd annual screening that celebrates the world’s best advertising with the Canadian premiere of the 2006 Clio Awards Winner’s Reel Screening.

The premiere industry screening scheduled to take place on Tuesday, September 19th at 7pm at the Bloor Street Cinema, will showcase the best international advertising work from the 2006 Clio Awards, held earlier this year in South Beach, Miami. The screening promises ground breaking never before seen commercials from around the world and also features the best in radio, print, interactive and experiential mediums. This year television only accounted for 27% of ad revenue while other media and regional publications accounted for 36%, as recorded by the 2006 Canadian Media Director’s council which is represented by the fantastic work done around the world present in the 2006 Clio Awards Winners Reel.

“Bringing the Clio Reel to Canada is very important to ihaveanidea because it serves three purposes in our industry; Firstly, it’s a big bucket of cold water that inspires and refreshes creatives, account executives, clients, planners, directors, producers and everyone that is involved in the creation of advertising. Secondly, it serves as a thermometer of how good or bad we are doing in the international ad arena. Finally, it’s a big excuse to get all together, laugh, and have a good time as a community,” says Ignacio Oreamuno, President, ihaveanidea.

This year’s Clio Screening campaign was created by Toronto TAXI Advertising’s Mark Scott and Irfan Khan, the latter of the two was also a winner of a 2006 Clio for his benchmark Viagra work. The TAXI ad for the Clio Awards Screening features a living room with a flat screen television, coffee table, rug and three toilets in lieu of a sofa. The headline delivers the punch line ‘Don’t miss the World’s Best Commercials’. This year’s screening will also showcase the work of the Future Gold where Canada was represented by Leo Burnett’s Anthony Chelvanathan and Steve Persico. Steve Persico along with his Future Gold partner Yystein Vik from BBDO Norway, took home the Future Gold Clio award.

The 2006 Clio Awards Reel premieres in Canada on September 19th in Toronto, at 7pm at the Bloor Street Cinema located at 506 Bloor Street West. Immediately following the Toronto premiere, ihaveanidea will host an industry exclusive Bacardi after-party at a soon to be announced location. Screenings will also be taking place in Montreal on October 11 at Technicolor , 2101 St-Catherine W., Suite 300, in Calgary on October 18 at the Globe Cinema 617-8th Ave. SW, in Vancouver on October 25 at the Ridge Theatre, 3131 Arbutus St and in Halifax on November 1 at Empire 8, Park Lane 5657 Spring Garden Rd.

Tickets can be purchased online at ihaveanidea as well as at the door. Sponsors of the 2006 Clio Awards Screening include Westside Studios, AXE, Fuel Industries, adbeast, studio m, Boards Magazine, TAXI, First Light, Technicolor, VCU Adcenter, CHAD Management and Pirate Radio.



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